Cars

Published on July 1st, 2017 | by Jose Pontes

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Electric Car Market Up 27% In Europe

July 1st, 2017 by  

Renault Zoe Recovers Its Breath

The European passenger plug-in market had more than 21,000 registrations last month, up 48% over the same month last year. Year-t0-date, the market is up 27% this year, with the EV share standing at 1.4%.

With quality control issues solved in the second half of the month, the Renault Zoe was once again Master in Command, with the BMW i3 and Outlander PHEV recovering some ground over the ageing Nissan Leaf.

Monthly Plug-In Model Ranking

Photo by Zach Shahan

#1 Renault Zoe — With certain quality glitches now a thing of the past, the French Zoe was back at its usual self, landing 2,095 registrations, up 26% YoY (year over year). That was enough to win for the 5th time in a row the monthly best seller trophy in Europe. Overcoming these hiccups, the model performance increased across Europe. In its home market (France), it saw 1,230 registrations. In Germany, it saw 271, up 17%.

Photo by Zach Shahan

#2 Mitsubishi Outlander PHEV — After a series of depressing months, the Japanese SUV has finally found a dosage of bright sunshiny days again, ending May in second place across the continent. It had 1,842 registrations, up 28% YoY. Mitsubishi found a new golden neighborhood for selling its PHEV — with it this time being Scandinavia, more specifically Norway (343 registrations) and Sweden (297 registrations). So, it seems the good ol’ Outlander will continue to be a resident on the top 5 list.

Photo by me.

#3 BMW i3 — The German hot hatch was up 151%, reaching a respectable 1,629 registrations in May. This time around, 3 out 4 units sold were the fully electric variety, a great contrast with what happened 12 months ago, when the REx variety used to outsell the all-electric version. What extended range does, huh? Anyway, these are solid results for the BMW model, especially in Norway, which saw 410 registrations, all of them being fully electrics! The i3 also had a good month in its home, Germany (297 registrations) — well, relative to other months’ sales and other model sales there. Looking ahead, expect deliveries to slowly drop as people anticipate another revised version with presumably more range, coming later in the year.

#4 Nissan Leaf — Thanks to deep discounting, this ageing hatch is resisting the newer offerings, reaching 4th place despite the growing competition. It even managed to grow 8% last month, to 1,378 registrations. With steady sales in its stronghold markets (France, UK, and Norway) and sales increasing significantly in Sweden (153 registrations, up 99% YoY), the veteran model is keeping momentum by appealing to a new demographic still untapped by EVs: Bargain Hunters.

Viktor Irle of EV Volumes, Roger Atkins of Electric Vehicles Outlook, Afeez Alade-Kolawole of TryMyEV and ECar Test Drives, and me. Photo by Zach Shahan

#5 Volkswagen Passat GTE — Back in the top 5, VW’s favorite PHEV company car recorded 1,170 registrations last month, its best result since January. The largest markets for the Passat GTE were Norway, with 340 registrations (sarcasm mode on — what a surprise!), Sweden (342 registrations) and Germany (177 registrations). With the right mix of space, electric range, and interior quality, expect this model to continue to be a regular here.

YTD Ranking — Zoe Steady in #1, Nissan Leaf Climbs to #2

Looking at the YTD (year-to-date) ranking, the top positions remained stable (see disclaimer*), with the most notable change being the VW Passat GTE surpassing the Tesla Model S and reaching the #5 spot.

Other models on the rise are the BMW 225xe Active Tourer, now #9, and the VW Golf siblings (the all-electric e-Golf and its PHEV GTE relative), which are profiting from the restyled unit deliveries to recover previous positions. The Golf GTE is now in #14 and the e-Golf #15.

Looking below the Top 20, there are some hot sellers bubbling up, like the recently arrived BMW 530e (397 registrations, a new record), the Opel Ampera-e (Chevrolet Bolt in Eurospeak), registering 232 deliveries last month, and the Toyota Prius PHEV, which had 286 registrations … which is the nameplate’s best European result in four years.

Looking at the manufacturer ranking, BMW (20%) is comfortably seated on the top spot, followed by Renault (13%) in second place. The #3 position is being hardly fought by Nissan (11%), Volkswagen (10%), Tesla (9%), and Mercedes (9%). With the Wolfsburg brand now making the restyled Golf plug-ins at full speed, expect it to beat Nissan soon and race Renault for the #2 position.

Europe May YTD Market Share
Renault Zoe 2,095 12,957 12%
Nissan Leaf 1,378 9,404 9%
BMW i3 1,629 8,660 8%
Mitsubishi Outlander PHEV 1,842 8,018 8%
VW Passat GTE 1,170 5,374 5%
Tesla Model S 899 5,191 5%
Mercedes GLC350e 1,105 4,589 4%
BMW 330e 712 4,144 4%
BMW 225xe Act. Tourer 985 4,063 4%
Tesla Model X 741 4,036 4%
Volvo XC90 T8 PHEV 359 3,292 3%
Audi A3 e-Tron 796 3,083 3%
BMW X5 40e 516 2,567 2%
VW Golf GTE 878 2,421 2%
VW e-Golf 844 2,417 2%
Hyundai Ioniq Electric 541 2,146 2%
Mercedes C350e 453 1,960 2%
Kia Soul EV 249 1,804 2%
Nissan e-NV200 / Evalia 344 1,783 2%
Audi Q7 e-Tron 321 1,602 2%
Others 3,514 15,377  15%
TOTAL 21,371 104,888  100%

*Disclaimer: Due to some data adjustments in the April numbers, some models positioning were subject to changes regarding the previous article.

Also published on EV Obsession’s EV sales page and the EV Sales blogspot.


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About the Author

Always interested in the auto industry, particularly in electric cars, Jose has been overviewing the sales evolution of plug-ins through the EV Sales blog since 2012, allowing him to gain an expert view on where EVs are right now and where they are headed in the future. The EV Sales blog has become a go-to source for people interested in electric car sales around the world. Extending that work and expertise, Jose is now a partner in EV-Volumes and works with the European Alternative Fuels Observatory on EV sales matters.



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