Porsche Took 10 Years To Do What Tesla Will Do In 3, Says Wall Street Analyst

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Originally published on EVANNEX.

After last week’s earnings call from Tesla, analysts have been trying to decipher Elon Musk’s statements in order to predict the company’s future. According to reports from CNBC and Markets Insider, Wall Street analyst George Galliers from Evercore ISI forecasts that “Tesla will do in three years what it took Porsche 10 years to do … following the buildout of the Model 3, [as] Tesla has the potential to achieve sustainable gross margins comparable to those of high-end German auto brands, while growing more like a rapidly advancing Chinese automaker.”

Above: Porsche Panamera S E-Hybrid Turbo, Porsche press image

Below: Tesla Model S, photo by Zach Shahan / CleanTechnica 

Specifically, Galliers wrote, “Tesla is an extreme growth story with unit sales +51% last year and automotive revenues +70%. The introduction of the Model 3 will support similar/ stronger growth this year and next. Meanwhile, further out, the company expects the growth rate to be maintained, with CEO Musk commenting last year that he expects ‘roughly 50%ish [unit] growth from there [2018]’. To put Tesla’s growth in context, we note it took Porsche 10 years and four product lines to grow from c35k units to >100k. Tesla is on course to achieve similar growth in only 3 years.”

Updated sales comparison from March 2019, by CleanTechnica.

So what about Tesla’s margin? “Tesla’s unadjusted gross margin of 25 percent last year is impressive by any standard,” Galliers explained adding that “Tesla has the potential to achieve margins that are double those of US peers today.” Furthermore, it’s reported that gross margins of 25 percent “would place it above BMW and Mercedes and just below Porsche.”

Furthermore, “Galliers acknowledged that Tesla’s ambitious production schedule will be a stretch for the company, [but notes that] it is not unprecedented. For example, Chinese automakers Great Wall, BYD, Jianghuai, and Chery all ramped up production at rates similar to, or not far behind Tesla’s stated goals.”

Galliers concludes, “Tesla’s top-line developments over coming quarters will ultimately be determined by the launch cadence of the Model 3.” He believes that the risks surrounding the Model 3 have diminished and that orders for the Model 3 “are without precedent.” Galliers said that the Model 3 represents the largest preorder event in automotive history with hundreds of thousands preorders in place, and expects it to be a hit.

Reprinted with permission.

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Matt Pressman

Matt is all about Tesla. He’s a TSLA investor, and he loves driving the family's Model 3, Model S, and Model X company cars. As co-founder of EVANNEX, a family business specializing in aftermarket Tesla accessories, he’s served as a contributor/editor of Electric Vehicle University (EVU) and the Owning Model S and Getting Ready for Model 3 books. He writes daily about Tesla and you can follow his work on the EVANNEX blog.

Matt Pressman has 332 posts and counting. See all posts by Matt Pressman