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Published on March 17th, 2017 | by James Ayre


Porsche Put €2.2 Billion Into R&D (Including Plug-Ins) In 2016

March 17th, 2017 by  

As part of its efforts to prepare for and keep up with the changes occurring in industry, Porsche put €2.2 billion into research and development efforts during 2016 (FY), according to recent reports.

These R&D efforts included those involving the company’s forthcoming all-electric Mission E model, as well as those involving plug-in hybrid (PHEV) technology and “digitalization.”

The company’s Deputy Chairman of the Executive Board and Member of the Executive Board for Finance and IT, Lutz Meschke, commented: “Digitalization is more than an investment in the latest technologies. It opens new economic opportunities, increases customer benefits and makes processes more efficient. In the medium-term, we want to generate a double-digit percentage of sales through digital services.”

Part of these efforts including the founding of Porsche Digital GmbH in Ludwigsburg, and the founding of Digital Lab in Berlin.

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About the Author

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

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