The GM-owned carsharing service known as Maven has begun offering “rental/reservation” periods of up to 28 days at a time in the Los Angeles and San Francisco markets, according to recent reports.
Typical users, it should be remembered, only reserve such vehicles for a few hours (or occasionally days) at a time. The new offer in the aforementioned California markets now pits the company more directly against conventional car rental firms, perhaps signaling the beginning of further expansion into that market.
The new service, dubbed “Maven Reserve,” provides users with (in addition to the vehicle) insurance, $100 of gas, and a dedicated parking spot — as well as “personalized walk-through of the vehicle.”
Engadget provides more: “Maven Reserve will only be available in LA and San Francisco to begin with, although GM has plans to broaden it out later. Those two locations make sense, since both have young populations with the cash to blow on renting a brand new Chevy Volt or Tahoe for weeks at a time. The company even admits this, saying that Reserve was designed for ‘entertainment and entrepreneurial communities’ full of bougie millennials. All they’ll need to do to book is sign into the Maven app and see what’s locally available at what price.”
Maven now has around 25,000 users spread across the US; there have been more than 32,000 reservations to date; and more than 80 million miles have been traveled by the vehicles in question.
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