There will be at least 4 major auto manufacturers attending the 2017 Mobile World Congress, making for a clear show of the fact that many auto manufacturers are now moving to “improve the connectivity” of their offerings.
The 4 auto manufacturers — Peugeot, BMW, Daimler, and Ford — are pursuing fairly different approaches to their presences at the show, though. Peugeot is showing an actual concept car based around the Samsung Artik Cloud IoT connectivity platform; Daimler is showcasing its new CASE strategy; BMW has yet to reveal its plans; and Ford will be keeping a pretty “low profile,” reportedly.
Tech Crunch provides more: “Peugeot is going the furthest in bringing a world-premiere concept car to MWC, the Peugeot Instinct. The car demonstrates the company’s partnership with the Samsung Artik Cloud IoT connectivity platform, which aggregates data from smartwatches, smartphones, social networks, and more. The Peugeot and another partner, the data science company Sentiance, use the data to make profiles of the vehicle’s user. (Since the goal here is autonomous mobility, ‘driver’ isn’t really the right word.)”
Kyle wrote yesterday about Daimler’s new CASE strategy, while discussing Daimler’s investment into ChargePoint as it steps into the European market. As he summarized, “The two companies are rallying around a new mantra dubbed CASE: Connected — Autonomous — Shared & Services — Electric, which they believe sums up the future of personal transport.”
Tech Crunch adds that Daimler has several initial products under this new strategy, with Car2Go and Moovel being two of the best known. “Visitors to the booth can explore the Concept EQ with VR or check out the COMAND Online connectivity and navigation tools in the Mercedes-Benz E Class Coupe. The company is also debuting its ‘smart ready to share’ service, which lets owners share a car with friends or coworkers, and the ‘smart ready to drop’ service, which allows package deliveries right to your trunk.”
As mentioned further above, BMW has yet to actually reveal what it will be doing at the show, but presumably it has something to do with its “connected car” efforts.
Notably, Formula E representatives will also be at the show to give a keynote address.
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