Connect with us

Hi, what are you looking for?

CleanTechnica
Gasoline prices need to be at least $3 a gallon before they begin impacting consumer vehicle purchase choice in the US, according to a new study from the market research firm MaritzCX.

Cars

Gasoline Prices Don’t Really Impact Vehicle Choice Till $3/Gallon

Gasoline prices need to be at least $3 a gallon before they begin impacting consumer vehicle purchase choice in the US, according to a new study from the market research firm MaritzCX.

Gasoline prices need to be at least $3 a gallon before they begin impacting consumer vehicle purchase choice in the US, according to a new study from the market research firm MaritzCX.

Once this $3 a gallon threshold is surpassed, fuel economy begins getting cited by consumers as a major factor in vehicle purchase choice, according to the study. What this means in practice is that we will have to wait until gas prices go over $3 a gallon before the current SUV and truck crazes begin dying down somewhat.

Wards Auto provides more: “Over the past 10 years, fuel economy, more than any other purchase consideration, has climbed up and down the importance scale. It has soared like a rocketing pheasant to No.1 any time gasoline exceeds $3 a gallon. It has dropped to as low as No.10 when pump prices go under $2.50. … The survey of new-car buyers says chief reasons for buying a vehicle include quality and value for the money. Only 4% cited fuel economy in 2016.”

That about matches up with my experience. The only people nowadays who seem to care about fuel economy that I talk to are those that work for on-demand taxi service firms (Uber, Lyft, etc.). No one else seems to care, and most will shrug when queried on the matter.

So, it looks like fuel economy won’t matter to Americans again until gas prices go back up. When will that happen? When will gas prices go back above $3? That’s a hard question to answer, but don’t be too surprised if it’s within only 2–3 years. …

Image by debaird™ (some rights reserved)

 
 
 
Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
 

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Advertisement
 
Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

Comments

You May Also Like

Energy Efficiency

Sometimes, reading the comments from big gas, big coal, and big oil in the Murdoch press, I think I am back in the school...

Fossil Fuels

Earlier this year, when gas prices went to record levels, it was hard to get ahold of an EV of any kind at dealers....

Clean Transport

I came across an interesting tweet the other day that expressed what many gas car drivers feel every day, especially with 2022 fuel prices....

Climate Change

Germany activated the “alarm stage,” phase two of three of the country’s emergency methane-based gas plans, on Thursday after Russia’s Gazprom throttled deliveries by...

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.