Owing to exceptionally high demand at the close of 2016, Tesla has postponed it’s planned price increase in the UK market until January 15.
Previously, the electric vehicle company had planned to implement a 5% increase in local prices — mostly the result of currency fluctuations following the “Brexit” vote — at the beginning of 2017.
The idea behind the decision is apparently that, as demand at the end of December was so high, it would be nice to give interested buyers a few more weeks at the lower price.
This decision by the company was accompanied by one to postpone the purchase deadline for vehicles getting unlimited free Supercharging — which was also set for the turn of the year.
The exact words used in the company statement were: “Due to exceptionally high demand at the end of the year, we have extended the order date by two weeks for customers who were unable to finalize their purchase” by December 31.
Automotive News provides more:
“Tesla is increasing prices in Britain in response to the pound’s plunge since the country’s referendum in June to leave the European Union. The company only gave customers a week’s notice of the shift. The Model S, Tesla’s most popular vehicle, currently costs 58,900 pounds ($72,400), according to its website, which says drivers save about 6,500 pounds on gasoline and taxes over a 5-year period.
“UK consumers have been hit by price increases from a number of companies since June’s vote. Apple raised the price of some of its laptops by as much as 20%, while supermarket operator Tesco pulled items from its shelves in October due to a Brexit-inspired price dispute with supplier Unilever.”
It should also be noted here that the US dollar has been on the rise, as measured against most other currencies. So, it’s not simply a matter of the British Pound seeing a decline.
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