The Beam interview series, edition 9: Christian Deilmann
To lighten up your week and give you even more energizing thoughts, we publish interviews from our partner The Beam twice a week.
The Beam takes a modern perspective at the energy transition, interviewing inspirational people from around the world that shape our sustainable energy future.
This week, Anne-Sophie Garrigou, journalist at The Beam, interviewed Christian Deilmann, CEO and Co-Founder of tado°, a company that develops technologies and products to significantly reduce home energy consumption without sacrificing comfort. tado° was one of the first players in the completely new product category of intelligent home climate control and is now a leading player in this rapidly developing market. We spoke to Christian about what it’s like living in a tado° home.
The Beam: How did the tado° adventure begin?
While I was studying in the US, I was always discussing the air conditioning with my flatmates. Switch off the air conditioner when nobody is at home to save energy, or leave it running through the day so we could come back to the comfort of a pre-cooled home. Back in Germany I had the same problem with my heating system. I hated that I had to decide between saving energy, or comfort.
Together with my friends Johannes, Leo and Valentin we started to work on an intelligent solution to this problem. The initial prototypes were soldered in our living rooms with friends and family being the first to try out the new technology. After numerous modifications tado° was officially born in 2011.
What makes your air conditioner control and thermostat special?
tado° believes in making your life more simple through intelligent and automated control. We have invested a lot of time and resources into ensuring we have the most advanced geolocation services to automatically switch your heating or cooling systems on and off depending on your location. We have also integrated weather forecasting into our automation to provide the best possible energy savings and, tado° also gets to know your building’s characteristics to maximize efficiency.
What were the main challenges you had to face when you first started the project?
From a market perspective, it was a brand new product category with no public awareness. So we had to do a lot of work getting our message out, educating the market and to convince people of the inherent benefits. On the technical side, Europeans have a vast array of different types of heating systems that work in particular ways. It took a tremendous effort to get to where we are today — Europe’s most compatible smart thermostat.
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