BMW i3 Wins 2016 Golden Steering Wheel Award In “Alternative Drives” Category

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The BMW i3 has won the prestigious Golden Steering Wheel award for the second time, this time in the 2016 “Alternative Drives” category — a new category introduced this year to join 5 other ones.

The second win apparently makes for a first, as no other models taking part in the competition (put on by Auto Bild and Bild am Sonntag) have won the award twice. BMW puts this unprecedented achievement down to “its groundbreaking lifecycle assessment.”


The first win by the BMW i3 in the competition was back in 2013, before being launched, when it won for “best new environment friendly car.”

A press release posted on the BMW i Forum provides more:

“With locally emissions-free driving pleasure and highly efficient power consumption, a pioneering design and intelligent connectivity, it impressed the jury of experts in a series of intensive practical tests. …

“Now in its 41st year, the competition initially involved 36 current models being voted on by magazine readers in Germany and 20 other European countries. The BMW i3 finished first in its category in all 21 countries.”

Following the reader voting process, the 21 top candidates were then examined by a jury composed of industry specialists — including designers, race car drivers, magazine editors-in-chief, technicians, and various readers.

This resulted in the BMW i3 receiving the top score from a majority — 5 out of 7 of the expert teams.

While I won’t disparage the BMW i3 too much here, I will note that I think the electric car is overpriced for what you’re getting, even though it’s a fairly nice car. A 55 kWh BMW i3 for the same price would be a different story.

Related: Tesla Model X Wins Golden Steering Wheel Award

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James Ayre

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

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