An electric vehicle startup in Sweden by the name of Uniti is currently in the process of a crowdfunding campaign to raise the money necessary for the development of a prototype. With 2 days left, it has raised 230% of its target.
The campaign pitch is pretty interesting, and includes comments about the need to reinvent and simplify the car to meet modern needs — with smartphones apparently being used as something of a template for this reinvention of an earlier technology.
The removal of the “unnecessary” elements in many modern cars is the bit that got my attention the most:
“Uniti is a vehicle with the correct format for urban transportation. All unnecessary features and attributes are removed, including excess plastic moulding, furnishings, and static interfaces such as plastic buttons. All critical features of common cars are kept and updated, such as comfort, safety, sufficient luggage compartments, and sporty but reasonable performance. Innovative and desirable features are implemented to increase the consumer adoption such as an intuitive interface and autonomous features.”
To expand on that, the Uniti is “distinctly high-tech” according to those involved, and the startup has developed various technologies in-house that will “fill the gaps in the interaction and interface technology of modern cars.”
Importantly, those in the US will have to settle for the “express interest” option on the funding page if you want to get involved, as you aren’t legally able to take part in the campaign.
Certainly an interesting startup. Considering that the established auto manufacturers seem content to drag out the transition away from the current car paradigm as long as possible, perhaps startups such as this one have a real opening, and a chance to gain significant market-share.
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