In order to grease the wheels of the process, so to speak, the carsharing company Zipcar will be making more than 7,000 vehicles available for people to use for free (for members) on the night of the US presidential election, according to a new press release.
The vehicles in question, spread throughout all of the US markets that the firm operates in, will be available for free use from 6 pm (local time) to 10 pm on November 8th. The promotion extends to hundreds of cities and towns throughout the US, and to more than 500 college/university campuses.
Those interested can begin making reservations immediately (if they are already a member of Zipcar). Understandably, the company is encouraging those who make use of the service to also carpool and provide others with rides.
A press release on the matter stated: “Zipcar selected the evening hours on election night to ensure that members who need to zip to the polls during the last few hours have free, easy access to transportation. Prospective members can join Zipcar’s service in minutes via downloading the Zipcar mobile app.”
“At Zipcar, we know our community of Zipsters are actively engaged in civic affairs and passionate about issues, but may also need quick and easy access to transportation in order to vote. We decided to do our part to #DRIVEtheVOTE by making cars free,” stated Andrew Daley, vice president of marketing. “Regardless of political affiliation or sentiment, we believe that voting is a civic duty, and we want to ensure that access to transportation isn’t a barrier to casting a ballot.”
Those interested in more information can find it on the company’s #drivethevote page.
An interesting promotional idea. I’m guessing that, despite Daley’s comments above, those behind the company’s decision have a preference who wins the presidential election (and the other accompanying elections as well) and see this as a path to boost voter turnout for their preferred candidate.
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