For the first time, Tesla Motors has made it onto Interbrand’s Top 100 “Best Global Brands” list.
What this means is that Tesla now joins the likes of Google, Apple, Coca-Cola, and other big names on the prestigious list — a sign of how far Tesla has come over the last decade.
Commenting on the meaning of the list, CEO Jez Frampton stated: “It’s clear the best global brands are not just weathering change, but driving it, They understand their Anatomy of Growth is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses.”
That certainly sounds like Tesla.
Teslarati provides more: “The brand consultancy agency, which has produced the report for the past 17 years, ranks major corporations based on the financial performance of their product and service offerings, their ability to influence customer choice, and whether the brand can command a premium price and secure earnings for the company.”
Continuing: “Daniel Binns, managing director of Interbrand’s automotive category, speaks to Forbes about how rare of an occurrence it is to see a car manufacturer start from scratch, and become a leading brand within the automotive sector. ‘Tesla has proven that you can break in to build a car brand from scratch — no one has done that, Only niche brands have been able to do that because it’s a hard industry to break into. No major outside force has been able to do it the way Tesla has. Some others are threatening, such as Google and Apple.'”
At the top of the 2016 list are the aforementioned firms Google, Apple, and Coca-Cola. Further down you have firms like: Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz, and GE.
I wonder how long Mercedes-Benz will manage to stay in the Top 10?