Volkswagen Group Forms Subsidiary Focused On “Ridesharing” (On-Demand Taxi Services)

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

As part of the changes (and relentless PR) that has accompanied the diesel emissions cheating scandal, Volkswagen Group has announced that it has created a new subsidiary to be focused on the “ridesharing” (on-demand taxi) services sector, according to recent reports.

gettThe currently unnamed subsidiary will reportedly involve a partnership with the startup Gett (previously GetTaxi) — which currently operates in ~70 different cities worldwide. VW Group previously invested $300 million into the startup.

Interestingly, VW Group is also reportedly working on the creation of its own shuttle service.

Autoblog provides more: “The name of the 13th brand and more information on the subsidiary will be released in November. VW Group also announced plans to give Gett drivers in Moscow, Russia ‘preferential terms’ on a Volkswagen Polo, Volkswagen Jetta, Skoda Octavia, or Skoda Rapid. VW Group’s 13th brand sounds similar to Mercedes-Benz’s Vision Van Concept, which the automaker would allow consumers to lease and purchase the vehicle, as well as rent its services on a short-term basis. While the Vision Van Concept is a commercial vehicle that has delivery drones on the roof to aid deliveries, VW Group’s shuttle service sounds more like autonomous buses to ferry people around.”

How much of this is actual company intent? And how much is simply PR? Who knows when dealing with VW Group. We’ll have to wait and see. Given the that so-called “ridesharing” services such as Uber and Lyft are clearly changing the nature of personal transportation within many major cities, one would think that the company is taking the threat and the need for change seriously.

Image: screenshot via Gett

Have a tip for CleanTechnica? Want to advertise? Want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Latest CleanTechnica TV Video

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it!! So, we've decided to completely nix paywalls here at CleanTechnica. But...
Like other media companies, we need reader support! If you support us, please chip in a bit monthly to help our team write, edit, and publish 15 cleantech stories a day!
Thank you!

CleanTechnica uses affiliate links. See our policy here.

James Ayre

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

James Ayre has 4830 posts and counting. See all posts by James Ayre