Millennials like the idea of better air quality — well, who doesn’t? Millennials know it is time to address the climate gone awry (in a big way). They like the idea of multi-modal transit systems. They like the idea of freedom from dirty oil. Nissan surveyed millennials in Europe and found one big way they want to make environmental change is by driving electric … er, by driving an eco-friendly car.
“76 percent of millennials see switching to an eco-friendly car as the single best action to drive a more sustainable future. 76 percent of millennials say driving an eco-friendly car is the primary action they’d take to make their lives greener.”
Admittedly, some people might classify conventional hybrids or other gas- or diesel-drinking cars as “eco-friendly,” but let’s hope most of them know or become aware that zero emissions is the way to go, and electric cars are much better anyway.
Millennials seem to set standards that are simply intelligent. They are pragmatic. They make lifestyle changes in line with their personal values and beliefs.
Millennials are serious about being change-makers. Gareth Dunsmore, Nissan Europe’s Director of Electric Vehicles at FutureFest in London, reported that the study probed the views of 2,500 European millennials (aged 18 to 34) across the UK, France, Italy, Germany, and Spain.
- Over 50% have considered purchasing an electric vehicle or already own one.
- The majority of this survey would commit to big lifestyle changes over small actions.
Nissan continues: “As a generation, millennials are willing to try new things, challenge processes, and think differently about the future.” More breakdown in the study follows:
- The report showed that the environmental concerns of millennials aren’t smaller-scale issues like recycling (24%) or overflowing landfills (14%).
- They are global issues such as climate change (53%) and air pollution (42%).
- To help solve these issues, they are willing to make bold changes such as switching to an energy provider dedicated to eco-friendly solutions (62%) or supporting brands that are committed to being more environmentally friendly (53%).
Gareth added: “We’ve always known that millennials are the challenger generation but our European study has also revealed that they’re the future ‘change-makers’ – willing to make drastic lifestyle choices to make a meaningful difference to the world they live in.”
- Millennials Demanding Smart Technology Renewable Energy Utilities
- Millennials Continue To Shun Car Ownership
- What Millennials Want From An Energy Company
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