Earlier this year, in anticipation of Earth Day, the Southwest Energy Efficiency Program (SWEEP) organized a big Nissan LEAF group buy, securing a nice discount from Nissan for the buyers. This innovative sale of 248 Nissan LEAFs got a lot of press, since it was such an uplifting and exciting story. One of the people who read about that group buy here on CleanTechnica decided, “hey, that’s a great idea — I’ll organize some group buys like that!” (not a direct quote, but a summary of the story he told me).
That reader, Bruno Marcoux, seems to have outdone even his expectations. Last night, he sent along an update that he had received 3,000 reservations for the Quebec group buy (the first group buy he’s organizing). If that doesn’t sound crazy to you, let me summarize: that’s freakin’ crazy!
Last month, Nissan LEAF sales across the entire United States totalled 1,063. If you removed the Tesla Model S and Model X, sales of 100% electric cars totalled 3,588 in July. Reservations for a Nissan LEAF with a group buy discount are approaching that number in little old Quebec!
Quebec has some strong EV incentives of its own ($8,000 CAD), which help, but note that the population of Quebec is just over 8 million people — almost identical to New York City (not the broader NYC metro area, which is home to over 20 million people). To pull in 3,000+ reservations for a Nissan LEAF is unprecedented.
Of course, if you’ve been paying any attention to the EV market, you know that the Tesla Model 3 has pulled in an insane number of reservations (~450,000 last I heard). I think Bruno just has anecdotal information on this, but he notes that Tesla Model 3 reservation holders, possible Bolt buyers, and people who were waiting for the 2017 LEAF are a large number of this group buy’s reservation holders. Presumably, if that is correct, the price was just too attractive to pass up. Even if they decide to only lease or buy and then sell in 2–3 years, these sales will then turn into more electric cars on the used car market, which is great.
The reservations (which you can make here) are still rolling in, so we don’t even know where this will end. However, we also don’t know how many reservations will convert to actual sales — unlike with the Model 3, no deposit was required to make a reservation.
I’m extremely curious where this is going to lead — and am sure Bruno will keep updating us. We also have some collaborations planned with Bruno that we’ll announce sooner or later, so stay tuned for more great stuff from this “doer.”
Congrats to Nissan for creating what is, at this point, the top-selling electric car in history, and one we love. Congrats to Bruno for being a changemaker. And thanks to Nissan, Bruno, and everyone who is speeding up the transition to cleaner technology.