Originally published on EV Obsession.
Pricing information for the hybrid and all-electric versions of the Hyundai Ioniq in the UK market have now been revealed, showing that Hyundai is clearly taking the market seriously, as it will be undercutting the Toyota Prius by a notable margin.
The hybrid version of the Hyundai Ioniq will apparently start at £19,995 and the all-electric (EV) version of the Ioniq will apparently start at £28,995.
As the plug-in hybrid (PHEV) version of the Ioniq isn’t set to be released in the market until 2017, pricing information hasn’t been released yet. The hybrid and and EV versions are slated to go on sale in the UK on October 13th.
As alluded to above, with the hybrid version of the Ioniq selling for just £19,995, Hyundai will be undercutting the Toyota Prius (starting prices) by around 16.5% — a substantial margin.
While the Ioniq EV pricing isn’t quite as aggressive, other aspects look pretty good — an NEDC range rating of 280 kilometers per full charge; an 8-year (or 200,000 kilometer) battery warranty; compatibility with fast-charging stations (CCS); Autonomous Emergency Braking (AEB); etc.
With LG Chem lined up as the battery-pack supplier, and the pricing information looking quite good, it looks as though Hyundai is taking the model and market quite seriously. It’ll be interesting to see if Nissan responds by slashing LEAF prices by a notable degree, or by increasing the battery-pack size notably. Or, possibly, of course, doing nothing at all. The company does seem to be gearing up to deal with the challenges posed by the Tesla Model 3 and the Chevy Bolt over the coming years, though, so we’ll see….