Connect with us

Hi, what are you looking for?



20% Electric Car Sales In Europe In 2020 — Nissan’s New Target

Originally published on EV Obsession.

As much as 20% of its vehicle sales in the European market will be of electric vehicles by the year 2020, according to Nissan’s Europe EV division chief, Gareth Dunsmore.

So, 20% by 2020. Well, that’s the statement that was made by Dunsmore anyways. Could Nissan actually achieve this goal? Does the company have secret plans in the works for new, compelling, electric vehicles (EVs) to hit the market in the near future? How could the company’s expectations stated above be achieved without better EVs than what’s on offer now?

Hard questions to answer …. The current iteration of the Nissan LEAF is just not that compelling anymore (at its current price point anyways). With a great many companies slated to begin releasing compelling long-range EVs over the next few years (Tesla, GM, Hyundai, etc), how will Nissan hit “20% by 2020”?

Nissan Leafs Barcelona

Nissan LEAFs in Barcelona, Spain. Photo by Zach Shahan | EV Obsession | CleanTechnica

“Electric vehicles such as the Leaf and e-NV200 currently account for 6% of Nissan’s European sales, and Dunsmore pointed to the EV-friendly confines of Norway as an example of how plug-in vehicle adoption can spike with the right incentives. Stricter greenhouse-gas emissions targets and longer single-charge range slated for the end of the decade may also help convince buyers to ditch their gas- or diesel-powered cars and go electric,” Autoblog writes.

“Of course, France isn’t Norway, and neither is the US, where sales trends for the Leaf don’t suggest that a spike in Nissan’s EV sales will happen anytime soon unless the model receives a significant update. Through May, Nissan Leaf sales have fallen 39% this year to about 4,700 units. For May alone, sales plunged 53% from 2015 to just 979 vehicles. And as of late March, the Nissan Leaf’s European sales had dropped about 48% from a year earlier, according to the European Alternative Fuels Observatory (EAFO) website.”

The company certainly seems to be losing its position at the front of the EV pack.

Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.


You May Also Like

Clean Transport

Nissan recently chose JATCO and Hitachi Astemo to provide something very important for future cars: the drivetrain. After I cover the basics, I want...


Plugin electric vehicles (EVs) gained 32.4% of Europe’s largest auto market, Germany, in October, up from 30.4% YoY. This in the context of overall...


The UK auto market saw plugin electric vehicles take 21.5% share in October, with growing year on year volumes. Despite volume gain, YoY plugin...


The Independent UK-based publication WhichEV has announced that the “Lifetime Achievement Award” for popularising electrification in vehicles goes to none other than the Nissan...

Copyright © 2022 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.