Geostellar & Etsy Partner For Launch Of Residential Solar Initiative

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The online solar energy marketplace Geostellar has partnered with Etsy to launch a new pilot program aimed at helping members of the Etsy community install solar photovoltaic systems at a discount, according to a new press release from the companies.

The pilot program, which has been dubbed “Etsy Solar,” will allow those participating to purchase and install solar energy systems at “deeply discounted prices” and to create “verified carbon emissions reductions.”

Geostellar Solar

The plan is apparently to utilize these emissions reductions in aggregate as a means of creating offsets to apply against its marketplace shipping emissions — thereby helping to meet the company’s goal of “running a carbon neutral marketplace.” As it stands, around 95% of the company’s overall carbon footprint pertains to shipping emissions.

“When we initially came up with the concept, it was difficult to find a partner who would be up for the challenge of building a new type of program that will significantly reduce barriers to going solar and allow participants to contribute the distributed offsets they generate to a single project across the community,” stated Chelsea Mozen, Senior Energy & Carbon Specialist at Etsy. “Ultimately, it was clear to us that Geostellar’s platform and vision was best suited to make Etsy Solar a reality.”

The press release provides more:

When a new participant applies for the Etsy Solar pilot program, Geostellar will instantly and interactively tailor a solar energy installation and financing plan to meet the unique needs of each individual household. Geostellar will then provide a discount based on the potential contribution of the clean solar energy generation toward the comprehensive emissions reduction goals of the Etsy community. Etsy developed the process according to Gold Standard requirements to enable those reduction rights to be validated, verified and registered as carbon offsets.

…Geostellar and Etsy collaboratively designed Etsy Solar to quantify the emissions reduction associated with each solar installation, transfer the emissions reduction and compensate the homeowner at the Social Cost of Carbon, with current discounts at $37 per metric ton CO2e.

Starting with pilot programs in Florida, New York, West Virginia, and Utah, participating Etsy community members will receive an average discount of $2,000 for a typical installation based on the estimated solar energy production and the emissions intensity of the regional electricity grid. In areas where emissions reduction attributes cannot be transferred to Etsy by community members due to regulations or competing incentives, an alternative discount will be offered to encourage nationwide participation.

This alternative discount is apparently a flat discount of $500, according to the press release.

Pilot project activity will be validated and verified using the guidelines established by the Gold Standard Foundation.


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James Ayre

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

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