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DONG Energy To Offer UK Businesses Green Energy At Same Price As ‘Brown’

The UK-wing of Danish-based energy supplier DONG Energy has announced offerings to UK businesses of renewable electricity at no additional premium to ‘brown energy’ sources.

Announced last week, DONG Energy revealed that it would be “offering UK business customers the opportunity to choose renewable electricity at no additional premium to traditional ‘brown energy’ sources.” Specifically, DONG Energy has promised to “cover additional costs” so UK businesses can transfer to renewable energy without being scared off by cheaper costs associated with traditional, fossil fuel-based energy generation. This way, DONG Energy believes more businesses will be able to “access renewable electricity and achieve their sustainability ambitions without commercial disadvantage.

“We are taking this bold step because we believe that all businesses should have access to renewable electricity supply without paying a premium,” said Jeff Whittingham, Managing Director of DONG Energy Sales. “If we are to embrace a truly sustainable energy future, we will need to take an integrated and forward-thinking approach to energy. One part of this is putting renewable electricity on an equal footing with traditional ‘brown energy’ sources.”

This move undergirds DONG Energy’s desire to be a European leader in renewable energy. DONG Energy is already the leading developer and operator of offshore wind in the UK, involved in at least a dozen offshore wind farms spread around the country.

“We are making this announcement at a time of tight budgets and fierce competition for businesses of all types and sizes who are under growing pressure to reduce carbon emissions and develop a sustainable business,” added Jeff Whittingham. “It is also a time when cost is key and the additional financial burden of buying renewable energy might be difficult for some companies to justify on a commercial basis.

“We are leading the way to make this move because we believe that by making this investment on behalf of UK companies, we can help to bring businesses one step closer to a sustainable energy future.”

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