Tesla Energy kicked off just less than 1 year ago with a last-minute event on April 30th, 2015, where Elon and team broke the news of the establishment of Tesla Energy. Two product classes were being developed — Powerwall for residential use for peak shaving and battery backup in the event of a grid outage and Powerpack, the big boy on the block coming in 100 kWh units.
Over the last few months, Tesla took the wraps off of Powerwall with the first customer installations in a handful of key markets around the world, and it has now officially opened Powerpack up for ordering online.
The online tool allows the system power and system energy storage capacity to be modified, with the estimated price sitting out on the side. This is a curious approach to a system that requires a considerable amount of planning, integration, engineering, and installation support, but it serves the purpose. Pricing is a flat $470 per kWh for the battery packs, with additional (estimated) overhead for enough 250 kW inverters to optimize the system at $65,000 each. The tool takes a cut at estimating cabling and site support hardware but is understandably a swag, as site installation requirements vary considerably.
The reservation process blends a typical consumer product purchase experience with quick and easy options leading to checkout, all with the simplicity of purchasing a Tesla Motors vehicle online. Given the large sum of money involved, the system requires a $1,000 deposit and comes with an order agreement that is reminiscent of the Model 3 reservation agreement.
This is an exciting milestone for Tesla Energy and I expect that many businesses that were on the fence about installing grid-scale batteries in businesses around the world will be reaching out to not only get a feel for what the right size system is for them, but to understand the financials behind the systems. Installing grid-scale batteries can offer a number of benefits to businesses — from peak shaving to avoiding power purchase agreements (PPAs) to getting off the grid completely — and it will be exciting to see what new ways businesses dream up for using the Powerpacks.
Images courtesy Tesla Energy
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