Connect with us

Hi, what are you looking for?

CleanTechnica

Cars

Chevy Volt Fans & Tesla Fans Quite Different

Originally published on EV Obsession.

While the electric vehicle sector is often spoken of as a relatively homogenous entity, the truth is that there’s not necessarily that much overlap between buyers of a Tesla Model S, a Nissan LEAF, a Mahindra e2o, and a BMW i3.

So, if that’s the case, where and what exactly are the distinctions between the buyers of the various electric vehicles (EVs)? An article published recently over at Business 2 Community examined those questions — focusing specifically on the differences between those interested in Tesla’s products and those interested in the Chevy Volt (and likely the Chevy Bolt as well).

Tesla Model 3 vs Chevy Volt fans

The comparison — made using the Affinio Marketing Intelligence Platform — shows what most astute observers would have already guessed: much of the interest in Tesla’s products appears to be driven by prestige and its wider association with the tech industry. (I’m sure that the high quality of the company’s products plays a substantial part as well, of course. But the wider “love” coming from the media and others is at this point partly the result of what the company represents socially and culturally.)

image

Here are some excerpts from the aforementioned coverage:

To learn more about which car is dominating in ideal ‘EV’ communities, we ran a competitive analysis between @TeslaMotors and @ChevyVolt to understand further. In this analysis, we combined the followers of these accounts and ran an Affinio segmentation analysis. From there, we can understand who is ‘winning’ in each interest-based cluster.

It is interesting to note that Chevy dominates in the ‘Sustainability’ community. You might assume that they would be somewhat split here. Clearly, Chevy has the stronger following in this community. They also dominate in the ‘Auto Industry’, which is not a surprise based on the audience analysis from above. The two EV makers are fairly split in ‘Business’ and ‘Movie + Entertainment’ communities while Tesla dominated in ‘Tech Founders’ and ‘Space + Science’. This obviously has a lot to do with Tesla’s co-founder, Elon Musk. Musk is also the founder, CEO, and CTO of SpaceX, and co-founder of Paypal.

I would expect that this disparity will become more and more pronounced following the Model 3 release, and the release of the models following.

(Tip of the hat to “saltsman” on the GM Volt forum.)

Image Credit: Business 2 Community

 
Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 
 

Advertisement
 
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

Comments

You May Also Like

Cars

Once again, Tesla broke records and exceeded expectations in the latest quarter. But, the company’s third quarter earnings call was quite different this time...

Cars

Tesla has confirmed it is switching to LFP batteries for all standard range Model Y and Model 3 cars.

Clean Transport

More and more people will be driving EVs in the next 5 years. What are condo associations doing now to plan for EV charging...

Cars

This article is part of a short series on the history of EVs. You can find Part 1 here. The Tesla Roadster Both the...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.