New Electric Car Planned For Brazilian Market
Originally published on Sustainnovate.
A new electric car, designed specifically for the Brazilian market, is currently being developed by a number of entrepreneurs in the country under company name Alta Green Motors, according to a new press release.
The plan is for a prototype of the new electric vehicle (EV) to be revealed by the end of the year. The entrepreneurs in question — Emerson Gottardi, Giovanni Cataldi Neto, and Sandro Lima — are also apparently working on a “collective financing arrangement along the lines of crowdfunding to finish the project.”
The press release provides more:
From 2012 through 2013, Business, Branding and Design Consultant, Sandro Lima, started development of certain products in the field of renewable energy for a business group from Greater Porto Alegre. Among them, the design of a hybrid solar and wind energy tower, and a station for recharging electric vehicles — which ended up evolving into an even more visionary project, one of the country’s first electric cars.
Sandro Lima hooked up entrepreneur Emerson Gottardi to the project, one of the few specialists in electric vehicles, who is responsible for the development of a number of products sold on the market today. Also joining up was Giovanni Cataldi Neto, an expert in Recruitment of National and International Investors and Structuring of Financial Operations, now serving as the main person responsible for channeling investments to make the project viable.
The aim is to develop a vehicle that is 100% electric, created especially for big cities where lots of people need to travel a few kilometers per day, an average of 40 km a day, economically, without taking up much space, and sustainably. The Liggo fills this gap.
Giovanni Cataldi Neto commented: “This is probably one of the first projects that is 100% national. We created the design and the brand (Liggo), and registered it with the INPI at the end of 2013. We believe that the market for renewable energy will be one of the most promising in Brazil in coming decades. The current model based on fossil fuels is no longer compatible with the needs of the public or the planet, and at present it’s also less interesting to investors.”
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Brazil is a very big country and the passenger rail system is nonexistent outside the two metropolises. From observation, Brazilians drive cars of similar size to Europeans, perhaps with even fewer urban runabouts like the Smart. I see little reason to think that the successful evs in Brazil won’t be normal-sized small sedans and hatchbacks.
The middle class don’t travel long-distance nearly as much as Americans or Europeans. When they do it’s by plane or bus.
I see a lot of demand for a cheap-to-run urban EV. Latin America has a very dense urbanised cities, air pollution and vast amounts of hydroelectricity.
Cut the domestic gas subsidies, more revenue exporting gas, more Petrobras/PDVSA/Pemex bribes to go around. I trust someone’ll do the math.
Do you have to give a Brazilian car a wax job every two weeks to keep it ready to go to the beach?