Connect with us

Hi, what are you looking for?


Clean Power

Tendril Releasing New Suite Of Industry-Focused Marketing Solutions To Support Distributed Energy Generation Providers

The Energy Services Management (ESM) solutions company Tendril is releasing a new suite of industry-focused marketing solutions that includes offerings that can be used by distributed energy resource providers (e.g., rooftop solar energy companies) amongst others, according to an email sent to CleanTechnica this week.

The 3 new “Tendril Energy Marketing” solutions utilize “advanced energy data analytics and decision science to establish synergies between energy product and service providers,” according to the company.



“The energy industry is changing from a single-supplier model to one where other companies are engaging residential consumers. To support this evolution, Tendril is helping traditional energy providers move to a collaborative, bundled-services model,” stated Tendril CEO Adrian Tuck. “We believe that utility success is increasingly contingent on working with adjacent markets, and that this collaborative model will increasingly define the role of the utility – as a conductor in an increasingly diverse market. By bringing together trusted energy advisors, home experts and renewables providers, we are establishing a dynamic market for energy-related products and services where everyone benefits.”

The recent email provides more:

As the energy infrastructure is digitalized and more connected devices enter the home, the volume, variety and velocity of energy data is rapidly increasing. This energy data gives organizations the opportunity to augment traditional digital marketing data sources with powerful insights into consumers’ energy usage. Coupled with the advent of consumer-centricity and a desire to buy from brands that show an understanding of the individual, there is an opportunity to use energy data insights to better engage with and market to consumers.

By leveraging detailed insights into energy consumption from every home in North America, the new Tendril solutions enable any company with an energy value proposition in the home to work together to increase conversion rates, reduce customer acquisition costs and strengthen brand loyalty.

…Tendril for Solar Providers: Helps solar providers reduce the cost of customer acquisition, which can be as much as $8,000 per household, by using insights into the energy consumption patterns of different households to qualify, evaluate and prioritize leads. By using energy insights to optimize lead management, solar providers can increase conversion rates and reduce the cost of customer acquisition.

The Tendril data analytics platform incorporates more than 300 data points to provide users with a comprehensive means of assessing consumer needs.

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Former Tesla Battery Expert Leading Lyten Into New Lithium-Sulfur Battery Era — Podcast:

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
If you like what we do and want to support us, please chip in a bit monthly via PayPal or Patreon to help our team do what we do! Thank you!
Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.


You May Also Like


The French utility company Engie has acquired an 80% stake in the Californian firm Green Charge Networks, according to recent reports — marking the...

Clean Power

Originally published on Solar Love. Tendril is a Denver-based software company that has created a new program to help utility companies identify customers for...


  BMW is teaming up with AT&T and Tendril to co-sponsor a joint hackathon in New York on November 16 to 18. Their focus...

Clean Power

Rolling out smart grids for electricity, gas, water and waste management are seen as keys to green economic growth, as well as reducing carbon...

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.