Top Reasons Tesla Model 3 Reservations Starting In Stores Makes Sense

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Editor’s Note: Aside from the great points below, I’d also add that 1) I think Tesla will be able to manage better with a lot of people first coming into the stores rather than hundreds of thousands (millions?) of people crashing the website on Day 1; 2) The effort to go into the store and put down a reservation is a bit greater than the effort to do so online, which instills a greater sense of investment and attachment to the plan. But more great points in this TeslaMondo repost (image added):

EV Report 4

Tesla will take Model III orders in stores first, followed by online orders the second day. Why? People are speculating that Musk et al want people to line up at Tesla stores, or even camp out, as a PR spectacle. TeslaMondo sees other angles to this story.

  1. Personal contact. For many folks, this will be their first interaction with Tesla. It behooves them, and behooves Tesla, to have face-to-face contact. Orders made in person probably will stick better than impersonal click-to-order business.
  2. Logistics. Customers will learn exactly where their closest store is located, where to park, how the store operates, store hours, financing process, “trade-in” process, and with any luck, they will get to know Tesla personnel. All the better for a smooth relationship going forward.
  3. Peripheral sales. Tesla sells other stuff, you know. And you just know that many customers will take home souvenirs. This spreads brand awareness to family, friends. Major automakers also benefit from in-store traffic, even from recalls. Some people end up buying a new car, or opting for more elaborate service work, or picking up some all-weather mats on the way out.
  4. Spill-over traffic. Mall-based Tesla stores will win kudos from neighbors, for pulling in customers. Tesla, a good neighbor? Another boost to the brand.
  5. Possible paradox. A cattle-house atmosphere tends to hurt CSI (customer satisfaction index). TeslaMondo is writing this post on Presidents’ Day, when car dealers tend to sell a ton of cars — and suffer a knock in CSI. People don’t like to feel like livestock.
  6. Exposure to Model S/X. Too expensive for you? That’s okay. Just marvel at them in person anyway. Gets you pretty excited about Tesla, no?
  7. EV education. People will have questions about EV ownership. With any luck, they’ll leave the store feeling much more comfortable with the idea, having been set straight by a Tesla representative who, with any luck, reeks of credibility.

Brick and mortar stores do have a role in the marketplace, especially when your brand, retail model and proposed lifestyle are all novel. TeslaMondo thinks that anyone seriously pondering an in-store order should make a practice run beforehand, to get some preliminary questions answered. Anything to help the flow when those floodgates open.

Have a tip for CleanTechnica? Want to advertise? Want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Latest CleanTechnica TV Video

I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it!! So, we've decided to completely nix paywalls here at CleanTechnica. But...
Like other media companies, we need reader support! If you support us, please chip in a bit monthly to help our team write, edit, and publish 15 cleantech stories a day!
Thank you!

CleanTechnica uses affiliate links. See our policy here.

Guest Contributor

We publish a number of guest posts from experts in a large variety of fields. This is our contributor account for those special people, organizations, agencies, and companies.

Guest Contributor has 4365 posts and counting. See all posts by Guest Contributor