Published on February 13th, 2016 | by Cynthia Shahan2
Nissan LEAF #1 (Again) Non-Luxury Traditional Compact Car In IHS Loyalty Awards
February 13th, 2016 by Cynthia Shahan
Originally published on EV Obsession.
Two years in a row, the Nissan LEAF has been identified as the world’s preferred and unrivaled “Non-Luxury Traditional Compact Car” in the 20th Annual IHS Automotive Loyalty Awards. The Automotive News World Congress held in conjunction with the North American International Auto Show in Detroit once again granted Nissan LEAF with the award.
A Nissan press release acknowledged the IHS Loyalty Award, and in two consecutive years, revealed the top-of-the-market owner appreciation. “LEAF owners repurchase more often than owners of any other compact car, and it is evidence of their strong enthusiasm for all-electric vehicles.”
“We know that Nissan LEAF drivers love the benefits of driving electric — zero spending on gas, quick acceleration and the feeling of driving an environmentally friendly vehicle, to name a few — which is why so many LEAF owners come back and buy another LEAF,” said Andrew Speaker, Nissan’s director of Electric Vehicle Sales and Marketing.
Cumulative global sales now exceeded 200,000, topping 89,000 purchased in the US alone. As a 2015 Nissan LEAF driver, I can attest to the claim that the LEAF moves smoothly with adept mobility and is a comfortable car.
Driving a Nissan LEAF, I find it is easy to understand the customer loyalty to the brand and model.
“The 2016 LEAF starts at $26,700* after the federal tax credit of $7,500 for the SV model and $29,290* for LEAF SL after the federal tax credit. 2016 Nissan LEAF increase in range from 2015 to the EPA-rated range of 107 miles is on a single charge — both the SV and SL models. Incredibly affordable, and not lacking in comfort by any means, the Nissan LEAF S models continue to be equipped with a 24 kWh battery with an EPA-estimated range of 84** miles…. Starting price for 2016 Nissan LEAF S grade remains $21,510* after the federal tax incentive.”
“IHS Automotive analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies,” the press release adds. “Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.”
You can find a complete list of IHS Automotive Loyalty Award winners at press.ihs.com.