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Published on January 19th, 2016 | by James Ayre


Best Logo Ever? (Er… Maybe It’s Something Else)

January 19th, 2016 by  

Originally published on EV Obsession.

The BMW i8 was used as a bit of an attention grabber in a recent GoPro-shot video from the startup company Scrooge — filmed in Helsinki, Finland.

The video is a bit funny, I guess, showing all sorts of double-takes, staring, and even a guy nearly dropping his camera — all of which is revealed to have been the result of a BMW i8 plug-in hybrid (PHEV)… with a funny little sticker on its window.

It’s probably worth a watch for those who are fans of the rather interesting looking BMW PHEV sports car. Or those who are curious to see what the capital of Finland looks like.

I’m a bit curious now to see if the BMW i8 would get such varied looks in a cosmopolitan city, like, say, Paris? Or London?

I’d also be rather interested in seeing a video like this showcasing people’s reactions to the “falcon doors” on the Tesla Model X SUV opening up… I bet that would be interesting. Or perhaps even a video showcasing a Tesla driving itself without anyone in it….

Those interested in reading more about the BMW i8 PHEV are welcome to these articles here:

(Tip of the hat here to “kip” on the official BMW i Forum — known as “The Circuit” — for this.) 
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About the Author

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

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