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Mitsubishi Outlander Plug-In Passes 50,000 Sales In Europe

Originally published on EV Obsession.

More than 50,000 Outlander Plug-In Hybrid SUVs have now been sold in Europe by Mitsubishi Motors Europe, according to recent reports.

The new sales milestone was achieved just 2 or so years after the launch of the model in the European market, back in October 2013 — the first sale being to a customer in the Netherlands around that time.

Mitsubishi Outlander Plug In Netherlands 6

Not a picture of the first Mitsubishi Outlander Plug-In Hybrid in Europe… we think.

The location of that first sale 2 years ago shouldn’t be that surprising, as the Netherlands is the top market for the plug-in hybrid (PHEV) in Europe — with 20,346 units sold there to date. Following behind the Netherlands are: the UK market (#2), with 16,290 units sold; Sweden (#3), with 4,433 units sold; Norway (#4), with 3,797 units sold; Germany (#5), with 3,015 units sold; and France (#6), with 1,594 units sold.

The other sales occurred in the other 28 markets that fall under the category “Europe.” Notably, this category doesn’t include Russia — where the Outlander PHEV SUV sells pretty well as well.

Just Auto provides more:

The Outlander PHEV made its global public debut at the 2012 Paris show and, MME said, “ventured into uncharted territory, creating an all-new segment while solving the traditional ‘range anxiety’ issue of conventional electric cars and adding the real-life convenience of a vast D-Segment SUV”. In the MME34 territory, the PHEV version accounted for 15% of the brand’s volume and 55% of Outlander sales in January to November 2015. The Outlander was face lifted for the 2016 model year.

A lot has changed since then of course, with the Tesla Model X having been launched (for those looking to get an all-electric rather than a PHEV). There’s also the award-winning Volvo XC90 T8, another plug-in hybrid. I’m curious if Outlander PHEV sales can remain as high as they’ve been now that there’s some competition (of a sort).

Also worth noting here, the Outlander PHEV is finally set to launch in the American market in a few months — so that should boost overall sales notably, we presume.

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Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.


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