BMW i Flexible Mobility Program Doesn’t Seem To Really Be Rolling

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Originally published on EV Obsession.

Despite BMW’s widespread advertisement of the program, the German company’s “i Flexible Mobility” plan really appears to be quite the bust in the US, not living up to the expectations of the vast majority of people who’ve used it — based on conversations that I’ve had with people who’ve used it, and the general tone of internet conversation on the matter.

The primary issues with the US program are that most car dealerships are declining to participate in the program. And while there are a few of the dealers that do opt to participate, many of those that do aren’t even offering loaner cars that are permitted to be used over distances of more than 100 miles.

BMW i3


Considering that the program was intended to be a way of getting customers who would have otherwise thought that the single-charge range of the BMW i3 was too limited, the fact that the program is such a bust seems likely to leave a number of people at least a bit angry at BMW.

Here are some comments on the subject that I saw on the BMW i Forum:

josemd01” commented:

What a joke. I leased an I3 a year ago and today I called Pacific BMW in Glendale to attempt to get a lender through this program because I needed to travel to a medical conference over the weekend. They told me they can do me a favor and do it however I could not travel more than 100 miles. So let’s understand this logic. My i3 has a listed range of 80-100 (real world around 65). The lender limit is 100 miles. What a brilliant program. I hate the hypocrisy about the whole thing. Don’t promise something you can’t fulfill when I’m leasing the vehicle. I’ve been a long time BMW customer but this has really got me thinking of jumping ship when my lease ends.

I wonder how common this sentiment is amongst those that have tried to use the program? I’d love to get any comments on this from those reading this that have used, or tried to use, the i Flexible Mobility plan.

“esdavid25” was pretty blunt as well:

Just a little update on my Flexible Mobility Program journey! IMHO BMW should just simply stop advertising this program as it does not work! nobody seems to participate. Worse is most dealers do not even know or familiar about the program. Even BMW i concierge could not give accurate information as to who participates. I was told Santa Monica BMW and Southbay BMW here in Los Angeles are on board. But alas, when i called them first they do not really understand what i was talking about then when they talked to i guess their managers I was told that they do not participate. There was supposed to be an update about the program several weeks ago but still looks like no dealer wants to jump in on this program so BMW should just cut the crap and stop advertising that they have this program as they do not!!! BMW just pissing off used-to-be happy i3 owners when they try to avail the non-existent program!

it was an unbelievable experience for me so far that BMW i concierge could not even communicate well with their dealers here in Los Angeles area about the program. i give the i3 car itself 10 but customer service zero!!!


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James Ayre

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

James Ayre has 4830 posts and counting. See all posts by James Ayre

10 thoughts on “BMW i Flexible Mobility Program Doesn’t Seem To Really Be Rolling

  • James, good article. I appreciate getting a heads up regarding programs like this. What’s going on with German auto-manufacturers? Lying to customers seems to be standard operating procedure.

    • I think they “launched” the program expecting some dealers to participate, and dealers just haven’t gotten on board.

      • Zach, before buying an i3 you might try this as a little experiment with the BMW dealers in your area. See if any offer the loaner.

  • Fire whoever comes up with BMW EV terminology and branding. IIIIII hate it.

    Also, stop building weirdmobiles with a 75 mile range.

    Thinking about it, maybe you guys should just focus on that upcoming fuel cell i5. Let the same guy brand fuel cell that brands EV. That will be a good way to hobble the adaptation of fuel cell vehicles.

    • Having installed solar panels I was delighted to have the option of a BEV of the quality, comfort, affordability, and range offered by the i3 to put to use our excess solar electric generation.

      We never use more than 60% of a charge, we average 4.5 mile/kWh and our range is, with one year of driving this car local and highways in Phoenix, is 80-95 miles, we charge up using level 1, have no CO2 emissions, and, most of all, we just love driving the car! And BTW just renewed our AZ state registration for five years … total fee $60!

      There just is NOTHING weird about this fantastic BEV…

    • Fuel cell?!? Any legitimate criticism you had of BMW’s poor implementation of it’s Flexibility Mobility Program got completely blown away with those two words.

  • Work with car rental companies, rent one on weekends for $20 per day.

  • I tried using the program in Monterey and Sacramento – neither participated. The Monterey dealer said it would require that they add numerous loaners to their fleet. Apparently BMW doesn’t offer any incentives to the dealers. It was a selling (leasing) point which influenced our decision to own (rent). It will be on my mind when our lease expires in 16 months.

  • The last conversation I had with my salesperson did reveal that the dealership was not participating in the mobility program ..but his option was to offer a loaner ICE while I had the car in at anytime for service maintenance.

  • Looks like TESLA is right, the normal car dealer won’t do what is necessary to switch to EV’s. They actually become the problem.

Comments are closed.