Connect with us

Hi, what are you looking for?


Clean Power

Procter & Gamble To Make Tide And Dawn With Wind Power

Consumer goods manufacturer Procter & Gamble will be using wind energy to make iconic brands such as Tide and Dawn.

The multinational consumer-goods manufacturer announced last month that it was planning to meet 100% of its electricity demands with wind power in the production of its top selling products, including iconic brands such as Tide and Dawn.

Procter & Gamble (P&G) signed a partnership with EDF Renewable Energy to build a new wind farm in Cooke County, Texas, which will generate 370,000 MWh of electricity per year — which is enough to meet the electricity demands for all of Procter & Gamble’s North American Fabric & Home Care plants, where products such as Tide, Gain, Downy, Dawn, Cascade, Febreze, and Mr. Clean are produced.

“I am delighted that our collaboration with EDF RE continues to provide our consumers with their favorite, high performing brands while reducing our environmental footprint,” said Shailesh Jejurikar, North America Fabric Care President, P&G.

The announcement was made at the White House at the same time as P&G became a signatory of the “American Business Act on Climate Pledge” which will see P&G aim to achieve 30% of its global electricity demand supplied by renewable energy by 2020.

“The participation of P&G to directly procure wind power is a concrete action that demonstrates their understanding of the benefits of renewable energy,” said Tristan Grimbert, CEO and President of EDF RE. “Wind not only emits zero greenhouse gas emissions, but also delivers long-term energy price stability,” he continues “P&G is leading one of the fastest growing markets in the renewable energy space and we are pleased to be their partner to reach their climate pledge goals.”

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Written By

I'm a Christian, a nerd, a geek, and I believe that we're pretty quickly directing planet-Earth into hell in a handbasket! I also write for Fantasy Book Review (, and can be found writing articles for a variety of other sites. Check me out at for more.


You May Also Like


Top American TP Brands like P&G’s Charmin Get “F” Grades in NRDC’s New Report & Scorecard, As More Sustainable Options Enter the Market


By Ashley Jordan & Shelley Vinyard  A new NRDC analysis of Canadian logging companies supplying boreal pulp to the U.S. marketplace is showing just how...

Climate Change

Tiffany & Co., one of the most popular luxury jewelry companies ever, has joined Business For Nature's Call To Action.

CleanTechnica Exclusive

If Proctor & Gamble can't be transparent about its diversity practices, can it be trusted to succeed in its sustainability goals?

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.