Connect with us

Hi, what are you looking for?



Volvo Announces Global Electrification Strategy

Volvo has been one of the quieter players in the EV space, and as such, I’m all the more excited to see its hot-off-the-presses “Global Electrification Strategy.” The company is no Tesla, but its new plan announces a solid effort to integrate electrification into its current lineup, which will allow it to build mastery of EV tech and supply chains while also delivering higher-efficiency vehicles to customers.

Volvo Cars Twin Engine range

The core of its new strategy revolves around plug-in hybrids, which it will deploy across its full line of cars. With Volvo vehicles known for its safety, and Tesla recently making a huge display of the impressive safety that comes with the Model X, I’m sure Volvo is eager to take back that crown by any means necessary.

Looking farther into the future, Volvo also plans to develop a full range of smaller electrified cars with a fully electric car for sale by 2019. This timing isn’t breakthrough, but the cautionary approach seems all too common among the larger auto manufacturers. Conventional automakers are used to delivering vehicles with a several-hundred-mile range on a single gas tank, so using that as the standard, the hesitation to jump into electrification at a period chock full of innovation and rapidly evolving R&D is understandable. Having said that, there is a price for waiting, and it will be exacted by the competition as the early adopters and EV curious lean in and buy up EVs from Volvo’s competition. Time will tell how its play works out, but I for one am already onboard the EV express.

Volvo Cars' vision of an electric future

Volvo hopes its broad vision for the electrification of its brand is compelling to customers and believes that 10% of all its sales will be EVs by 2020. Håkan Samuelsson, President and CEO of Volvo Cars, said:

“We believe that the time has come for electrified cars to cease being a niche technology and enter the mainstream.”

The subtext on that quote for me is “in 4 years.” 2019 is a long way off in a market that is evolving as quickly and in such revolutionary fashion as the EV market is today. We’ll have Model S, Model X, Model 3, maybe even Model Y… Volvo will start with PHEV versions of its 90 and 60 series cars, with its XC90 T8 PHEV having been announced earlier this year.

Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica member, supporter, or ambassador — or a patron on Patreon.
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

New Podcast: How NVIDIA Is Bringing Autonomy To Automakers

Written By

I'm a tech geek passionately in search of actionable ways to reduce the negative impact my life has on the planet, save money and reduce stress. Live intentionally, make conscious decisions, love more, act responsibly, play. The more you know, the less you need. As an activist investor, Kyle owns long term holdings in BYD, SolarEdge, and Tesla.


#1 most loved electric vehicle, solar energy, and battery news & analysis site in the world.


Support our work today!


Power CleanTechnica: $3/Month

Tesla News Solar News EV News Data Reports


EV Sales Charts, Graphs, & Stats

EV Press Releases


Our Electric Car Driver Report

30 Electric Car Benefits

Tesla Model 3 Video

Renewable Energy 101 In Depth

solar power facts

Tesla News

EV Reviews

Home Efficiency

You May Also Like


Volvo took to the digital airwaves this morning to reveal the second fully electric Volvo, the C40 Recharge. Here is what we know so...


Norway had a record February plugin electric vehicle market share of 79.1%, up from 68.1% in February 2020. The overall auto market was up...

Autonomous Vehicles

Welcome to China × Cleantech — January 2021 edition. Our China x Cleantech series covers top cleantech stories in China each month. Happy 牛 Year! I...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.