Time Warner Cable Inc. has announced a goal to reduce the company’s carbon intensity by 30% by the end of 2016. Some of the measures it will take are investing in fuel-efficient vehicles, reducing cooling power consumption, exploring renewable energy, and perhaps including LEED measures in new buildings.
This year, the company announced it had already achieved a 38% carbon intensity reduction, which exceeded a goal set previously. While actively pursuing carbon reduction may not sound that impressive to some, it should be pointed out that the company has over 25,000 employees, which is a population larger than some towns.
“TWC is committed to making a positive impact on our environment and will continue to raise awareness about sustainability and environmental issues. We’re excited about the new goal and look forward to bolstering our efforts in the green space,” explained David Flessas, Time Warner Cable’s Senior Vice President of Network Operations.
Carbon intensity means the average emission rate of carbon, so Time Warner Cable is making moves to reduce how much carbon pollution it generates. This activity is a great thing to do decrease the company’s impact on climate change, but becoming more energy-efficient can also be a winning business strategy because it saves money, sometimes for years and years, depending on which measures are implemented.
Increasingly, it seems very mainstream companies like UPS, Ikea, Wal-mart, GM and Kohl’s are investing in renewable energy as well. They are doing so more for economic reasons than to be “green” in a manner that is generally associated with having a particular agenda.
Sometimes companies are criticized for taking such measures, because they are seen as being disingenuous – the term is green-washing. One might also argue that doing something is better than nothing, and it might set a company on the path towards greater sustainability.
Image Credit: Optimum PX, Wiki Commons
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