Production Model X Reservation Holders Get Email From Tesla

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Originally published on EV Obsession.

The Tesla Model X rollout has been (so far, at least) one of the most “interesting” model rollouts I’ve ever witnessed. Scratch that, it’s been the most interesting.

The Model X “design studio” (the place on Tesla’s website where buyers can design exactly the vehicle they want) was supposed to be opened up by the end of August. It seemed that it became available for an initial small number of Signature reservation holders around midnight on August 31 (probably a bit after midnight on September 1, but who’s counting?). Signature reservation holders, btw, are people who plopped down $40,000 dollars to reserve an almost fully loaded Model X — in some cases, years in advance.

Tesla gradually opened the design studio to more and more people over the following weeks, and all ~1,200 US Signature reservation holders have now been invited to configure. The Model X was launched on Sept 29, but plenty of details still haven’t been revealed and configuring a Model X still isn’t an option for the vast majority of reservation holders. Furthermore, changes were made to the options in the design studio a few times in the weeks following the first configuration invitations.

The question now is, when will Signature reservation holders’ record-breaking Model X SUVs be delivered? The other question is, when will production-version Model X reservation holders be invited to configure? Also, when will the “low-end” Model Xs be announced and available to configure (ones with a battery smaller than 90 kWh in capacity)? Well, there are a lot of questions, but let’s start with these.


We still have no real idea about when Signature reservation holders who have configured and “ordered” their cars will receive delivery.

However, an email went out today to a bunch of production reservation holders indicating that Tesla aims to invite all reservation holders to configure by the end of the year. Considering that >32,000 reservations are estimated to have been placed for the Model X, and an estimated >28,000 net reservations are in place if you remove cancellations (which no one outside of Tesla really has a solid number on), that’s a lot of freakin’ people.

If ~25,000 people are going to configure their Model Xs by the end of the year, one would think Tesla is nearly ready to really start pumping these out. But as I pointed out yesterday, it’s very hard to know when Tesla will be ready, and it’s not even clear if Tesla (read: Elon Musk) has a clear idea when suppliers will get Tesla the parts it needs to start producing Model Xs en masse. The big holdups are those awesome second-row seats and the supersplendulous windshield.


As far as the lower-end Model X options with smaller batteries, Elon tweeted the other day that “something like a 70 [kWh]” Model X would be available in about 12 months. Of course, that’s a very loose estimate, but it indicates that no Model Xs with batteries less than a 90 kWh in capacity will be built anytime soon, and probably won’t even be an option in the design studio for many months.

We’ll keep you posted.

Images by Tesla (via MorrisonHiker) and Model X Tracker

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Zachary Shahan

Zach is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA], NIO [NIO], Xpeng [XPEV], Ford [F], ChargePoint [CHPT], Amazon [AMZN], Piedmont Lithium [PLL], Lithium Americas [LAC], Albemarle Corporation [ALB], Nouveau Monde Graphite [NMGRF], Talon Metals [TLOFF], Arclight Clean Transition Corp [ACTC], and Starbucks [SBUX]. But he does not offer (explicitly or implicitly) investment advice of any sort.

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7 thoughts on “Production Model X Reservation Holders Get Email From Tesla

  • Was Tesla the first company who let future owners design their car?

  • I’m startin’ to get a little nervous. They have to be in the car manufacturing business now. It’s a grimy, difficult business. I hope that they can deliver these X’s without any major stumbles.

  • Throughout it’s history Tesla has crushed it out of the park in every way but one : production. Indeed, i thin production capabilities and efficiencies will be the main challenge to a successful Model 3 launch.
    It’s also the main reason Tesla should be raising more capital and even looking for partners. Nothing works better to hasten production capability like throwing gobs of cash at the problem

    • Tesla opened a second assembly line a few weeks ago and that will double their output.

      The Gigafactory is being built so that there will be an adequate supply of batteries for the Mod3. Tesla has huge amounts of factory space for setting up as many Mod3 assembly lines as needed to match demand. And they are starting to plan factories in other countries.

      Tesla just opened a second “final assembly” plant in Europe. Those plants can be used for full manufacturing later.

      In addition Tesla has another factory in Lathrop CA and purchased a factory that makes machinery not long ago.

      • this is good. Still…billions more in capital would go a long way towards speeding up production. I fear the arrogant tendencies of Musk are preventing partnerships with any deep pockets

  • I think it’s interesting in the beginning Musk said the X will compete with the minivan market. The beautiful thing about the Minivan (in most) is the back seats and middle seats can be taken out or folded flat down so you have a cargo space for getting your lawn mower in there to drywall to plywood. I haven’t seen any official literature on the back seats coming out or folding flat. I don’t think they can.

    Because of that factor it does not compete with the minivan market! Minivan 2 in 1 space. The X, a glorified taxi for the over sized tall American.

    • *I haven’t seen any official literature on the middle seats or back seats coming out or folding flat.*

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