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Published on August 27th, 2015 | by James Ayre


Hyundai Aiming To Release All-Electric “Prius Fighter” Before End Of 2016

August 27th, 2015 by  

Originally published on EV Obsession.

Hyundai will be offering an all-electric (EV) version of its soon-to-be-released “Prius fighter” — a vehicle intended to compete with the Toyota Prius, as you can probably guess — according to recent reports.

The aerodynamically efficient hatchback is, according to the unspecified source, going to be released before the end of 2016. When asked to comment on the rumor, Hyundai reps reportedly declined.

As it stands currently, Hyundai only offers one electric vehicle — the plug-in hybrid version of the 2016 Hyundai Sonata, which possesses an all-electric range of only 24 miles and was unveiled in January of this year.

Hyundai has previously revealed its intent to release its “Prius fighter” (reportedly featuring some of the design elements of the company’s next Elantra subcompact sedan) sometime later this year. It’s not clear if that’s still the target and that the electric version will follow afterwards, or if the release date has been revised and the two versions will be released closer together.

As far as the reason to release the (as yet unconfirmed) all-electric version of its “Prius fighter,” that seems rather simple: Toyota has no official plans to release an all-electric model in the American market. That means that Hyundai can position itself as the electric alternative.

An interesting idea. I’m curious to see how the strategy pans out (assuming that there is any truth to the rumors, and, if so, things continue moving forward). Anybody have any thoughts? Or care to make any predictions?

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About the Author

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy. You can follow his work on Google+.

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