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Survey Shows That Tesla Owner Loyalty Probably Unequaled In Whole Auto Industry

Originally published on EV Obsession.

A new survey has given support to something that many who have driven a Tesla Model S have probably already theorized about — the idea that Tesla owner loyalty is probably unequaled in the whole of the auto industry. After all, how could someone drive a Model S and not muse on the subject?

The recent Jefferies survey polled 145 owners, of which 85% noted that their next car would definitely be a Tesla, 25% of which noted that they’re not considering any brand other than Tesla, and 89% of which said they would still purchase a Tesla even if the current US federal tax credit of $7,500 was done away with.

Tesla Model S Brown Amsterdam

Not an owner (yet).

In addition to these numbers, 83% also said that they would recommend a Tesla to a friend looking to purchase a car (unsurprisingly). Interestingly, the survey also seemed to show that Tesla Model S owners represented a much more diverse group of consumers than typical luxury-car consumers.

While the company’s potential market already seems to be larger and more diverse than many other luxury-car manufacturers, it will presumably expand greatly with the launch of the Model 3 and the Model X. Owing to the fact that some are interested in a purchasing a Tesla but can’t afford a Model S, and the fact that some people only seem to be interested in driving SUVs.

These new survey findings represent just the latest in a long line of signs that Tesla Motors, and the Model S more specifically, are viewed in a very good light by consumers. (On that note, it’s probably worth remembering that the Model S has held the top spot on Consumer Reports’ customer satisfaction index for the last 2 years.)

Picture by Marika Shahan & Zachary Shahan | EV Obsession | CleanTechnica (CC BY-SA 4.0)

 
 
 
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Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

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