Originally published on EV Obsession.
A new survey has given support to something that many who have driven a Tesla Model S have probably already theorized about — the idea that Tesla owner loyalty is probably unequaled in the whole of the auto industry. After all, how could someone drive a Model S and not muse on the subject?
The recent Jefferies survey polled 145 owners, of which 85% noted that their next car would definitely be a Tesla, 25% of which noted that they’re not considering any brand other than Tesla, and 89% of which said they would still purchase a Tesla even if the current US federal tax credit of $7,500 was done away with.
In addition to these numbers, 83% also said that they would recommend a Tesla to a friend looking to purchase a car (unsurprisingly). Interestingly, the survey also seemed to show that Tesla Model S owners represented a much more diverse group of consumers than typical luxury-car consumers.
While the company’s potential market already seems to be larger and more diverse than many other luxury-car manufacturers, it will presumably expand greatly with the launch of the Model 3 and the Model X. Owing to the fact that some are interested in a purchasing a Tesla but can’t afford a Model S, and the fact that some people only seem to be interested in driving SUVs.
These new survey findings represent just the latest in a long line of signs that Tesla Motors, and the Model S more specifically, are viewed in a very good light by consumers. (On that note, it’s probably worth remembering that the Model S has held the top spot on Consumer Reports’ customer satisfaction index for the last 2 years.)