Originally published on EV Obsession.
A new video ad for the 2016 Chevy Volt plug-in hybrid (also known as the Volt 2.0) was recently posted online, and, I’m happy to say, it’s really not bad. Not a bad at all.
I’m pleasantly surprised (especially considering how hit or miss electric vehicle advertisements have tended to be over the last few years… with GM not exactly shining). Considering all that the 2016 Volt has going for it, it’s good to see that the company is taking the advertising seriously now. Perhaps the next-generation model will see breakout sales?
The new video ad ties together imagery from the Disney movie “Tomorrowland” with the soon-to-be-released 2016 Volt “extended-range electric vehicle” (E-REV).
Taking a look at the number of views and thumbs ups on the video certainly makes it clear that the video has been having a good reception so far — so I guess that I’m not the only one that enjoyed it.
“The Chevrolet archives are full of innovation in the form of sketches, specs and renderings for ‘the car of tomorrow,” stated Paul Edwards, US vice president, Chevrolet Marketing. “This animation reveals how the freedom of imagination helps find new roads in present day as demonstrated in the next-generation Chevrolet Volt – the car of tomorrow, today.”
As a bit of a reminder here, Volt 2.0 is currently set for launch sometime during the second half of the year, and will debut with a starting price of $33,995 according to the most recent reports.
Reprinted with permission.