The “2014 Best Chinese Electric Vehicle Battery Brand Based on Customer Satisfaction” award goes to… Tianneng Power — according to leading research group Ipsos.
The reason for the winning of the award is apparently quite simple (for those wondering) — the company has a customer satisfaction index higher than 98%. Which is quite high, for those than can’t guess — this high degree of customer satisfaction is largely the result of durable products and good after-sales customer service/support.
Other factors that went until the decision include: the company’s market share (a 55% share of the EV battery market in the country, and a 25% share of the electric bicycle lithium battery market there as well); its sales growth; and also overall public brand perception.
A recent press release provides a bit more context:
“China’s battery market is expected to achieve a CAGR of 14% from 2014 to 2020, driven by the strong demand from environmentally friendly electric vehicle manufacturers as a result of the Chinese government encouraging the use of alternative energy to reduce the dependence on oil and take control over the emissions that cause smog, said Ipsos in a report entitled Analysis on China’sElectric Vehicle and Motive Battery Market and Industry in 2014. China’s battery sales are expected to reach $14.9 billion by 2020, more than doubling from $6.9 billion in 2014, data from Ipsos show.”
“Battery demand in China is expected to skyrocket by 2020, benefiting from government policies that favor the new-energy vehicle market, electric bicycle ownership on a mass scale and the explosive growth in the electric tricycle market,” stated Cui Xiaobo, director of Ipsos Business Consulting Beijing.
It looks like Tianneng Power is going to benefit a great deal from this growth.
Image Credit: Ipsos
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