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Tianneng Power Wins “2014 Best Chinese Electric Vehicle Battery Brand Based On Customer Satisfaction” Award From Ipsos

The “2014 Best Chinese Electric Vehicle Battery Brand Based on Customer Satisfaction” award goes to… Tianneng Power — according to leading research group Ipsos.

The reason for the winning of the award is apparently quite simple (for those wondering) — the company has a customer satisfaction index higher than 98%. Which is quite high, for those than can’t guess — this high degree of customer satisfaction is largely the result of durable products and good after-sales customer service/support.

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Other factors that went until the decision include: the company’s market share (a 55% share of the EV battery market in the country, and a 25% share of the electric bicycle lithium battery market there as well); its sales growth; and also overall public brand perception.

A recent press release provides a bit more context:

“China’s battery market is expected to achieve a CAGR of 14% from 2014 to 2020, driven by the strong demand from environmentally friendly electric vehicle manufacturers as a result of the Chinese government encouraging the use of alternative energy to reduce the dependence on oil and take control over the emissions that cause smog, said Ipsos in a report entitled Analysis on China’sElectric Vehicle and Motive Battery Market and Industry in 2014. China’s battery sales are expected to reach $14.9 billion by 2020, more than doubling from $6.9 billion in 2014, data from Ipsos show.”

“Battery demand in China is expected to skyrocket by 2020, benefiting from government policies that favor the new-energy vehicle market, electric bicycle ownership on a mass scale and the explosive growth in the electric tricycle market,” stated Cui Xiaobo, director of Ipsos Business Consulting Beijing.

It looks like Tianneng Power is going to benefit a great deal from this growth.

Image Credit: Ipsos

 
 
 
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Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

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