Want to laugh your ass off? Of course you do. Following a very long line of descent that goes back at least to the time of the ancient Greeks, satire has remained one of the most effective ways of making people lol to the point of crying, while also getting a point across effectively (if done well anyway). Hence, the decision to use the literary style to get to the heart of the the motivation behind the car dealership association war against Tesla Motors.
Here are a couple of the highlights:
- “Now, you may enjoy selling your cars with no middleman and just keeping all the money. But I ask, have you considered letting us have some of that money? It is our position that we would like some of the money.”
- “I’m telling you, people love negotiating. Consumers hate having a clear, fixed price that everyone understands. The dealer-franchise model lets them feel as if they got a deal, while not really getting a deal. Everyone wins.”
- “We know you see yourself as a disruptor, Tesla, but I don’t think you understand how many people you’re disrupting. Car dealerships are financial ecosystems in their own right, spurring economic activity in a range of related sectors. The inflatable-dancing-guy industry depends on car dealers, as does the low-budget family-TV-commercial business.”
- “I hereby order you to cease and desist! Or just cease. Or desist. We can discuss the options. See, that’s a situation known as ‘negotiating.’ Something you wouldn’t know much about, Tesla.”
Those interested should go and check the full piece out. It’s quite good, in my opinion, and gets to the heart of the car dealers’ real objections to allowing Tesla to sell vehicles directly to customers. After all, “It’s not fair! It’s not fair if Tesla won’t let us rip them off! Whahhhhh!”
Oh wait, the dealership associations actually said that one.
Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.