The new chairman of the National Automobile Dealers Association, William C Fox, will apparently be continuing the association’s “Get the Facts” publicity campaign — based on comments made by the new chairman during an interview with the industry trade journal Ward’s Auto.
While it’s hard to say if that publicity campaign has had any effect at all, there’s no doubt that the intent behind it is to convince consumers that making it illegal to buy direct from manufacturers is somehow in their own best interests. It’s just that they don’t realize it….
Kind of sounds like an impossible goal, but then again… you can always find contrarians, can’t you? There’s probably someone out there right now talking about how allowing Tesla to sell direct to consumers is going to harm the economy, undermine the principles that this country was founded on, etc.
Still, given all the bad will that the dealers have built up over the last few decades, who wouldn’t prefer to buy their cars direct from the manufacturers? Who the hell really wants to deal with that smug guy trying to rip you off down at the local car dealership?
The campaign is itself kind of humorous, though, in a dark-humor car-crash kind of way. The use of very “happy” and bright animations, in particular — I can’t help but feel like I’m being sold something poisonous, or something along those lines.
Anyways, as the interview revealed, the National Automobile Dealers Association is clearly just going to double down on its current strategy of open war with Tesla — and collusion with shady politicians behind the scenes, of course.
The way that the chairman described it was kind of nice, though, noting “the benefits of the dealer-franchise network,” and the fact that dealerships provide the “best, most competitive, and most cost-effective system” for customers to purchase new vehicles.
After all, “the dealer franchise model is proven to work best.”
Image Credit: Screen Capture
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