Published on December 26th, 2014 | by James Ayre25
2016 Chevy Volt Teaser Underwhelms, Continuing In Lackluster Advertising Tradition
December 26th, 2014 by James Ayre
The most recent video spot for the Chevrolet Volt, showcasing the soon-to-be-released 2016 model, is apparently continuing in the tradition set by previous advertising campaigns for the Volt — that is to say, a very lackluster one.
Considering that the Volt is really quite a good car with extremely happy owners, you’d think the approach to advertising it would better showcase that than it has to date. Hmm, but asking for most companies to really push their electric models seems to be too much, doesn’t it? To date, most of the major automotive manufacturers don’t seem to have adopted very effective approaches, but Chevy in particular has performed poorly in this regard.
GAS2 provides some humorous comments on the video:
Boring B-roll footage of a Volt testing on an icy footage? Check. Overly-enthusiastic background music? Check. Run-time of less than a minute? Check and mate!
I get that the Chevy Volt isn’t as exciting as the 650 horsepower Corvette Z06, but for some people it is. Despite my love for the Bowtie brand though, this teaser video seems like it was slapped together in the same amount of time as this video lasts. Sure, the Volt’s no sports car, but on ice even a Prius can get sideways, which is what I was hoping to see. On the other hand, most people don’t want to see the car they are considering buying losing control on the test track.
Lol. You would think that the company could come up with a better way to showcase the Volt, though, wouldn’t you? Sometimes I really wonder what goes on in the heads of some corporate higher-ups (in the auto industry, in particular).
I guess the video does tell us some about the upcoming 2016 model though — it outwardly looks very similar to earlier models, for instance, with a few tweaks. It does, reportedly, feature improved electric driving range and an improved fuel economy, though. Certainly good improvements, it’s just too bad that the PHEV isn’t advertised better.
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