Connect with us

Hi, what are you looking for?



Toyota To Lose $100,000 On Every Hydrogen FCV Sold?

Toyota’s upcoming release of its first production fuel cell vehicle is certainly something of a gamble — as you no doubt already know — but could the company actually end up losing as much as $100,000 on every unit sold?

Possibly. Or at least that’s what one analyst is arguing. The former European Parliament President Pat Cox has argued that when the cost of building out hydrogen fuel infrastructure is factored in, that the potential costs for Toyota are set to be quite high.


Compounding this is the fact that the European Union recently released member states to have full control of their own alternative fuel transportation network plans — there are no longer any requirements for hydrogen fuel stations.

As it stands now, there are only 27 public refueling stations in the whole of Western Europe for fuel cell vehicles (FCV) — and those are spread pretty thin. That number is expected to climb to 47 stations next year, but considering that each new station costs around $1.3 million to build, the cost is pretty high for this buildout.

GAS2 provides more:

This means costlier fuel, with a full tank of hydrogen costing $50 for about 300 miles of driving range. But the real kicker is the cost of the vehicle itself.

Cox estimates that the Toyota FCV (also known as the Mirai) will actually cost between 50,000 and 100,000 euro more to produce than the automaker sells it for. That works out to about $66,000 to $133,000 (I split the difference at $100,000), which makes the $14,000 lost on every Fiat 500E look like small potatoes. In the US the FCV will sell for around $70,000 before incentives, but Cox says that in order for any hydrogen vehicles to work in Europe, they’ll have to be financially viable independent of government incentives. Member countries will support the early stages of the network, but the onus will fall on automakers like Toyota and Hyundai to invest in the necessary infrastructure to support their vehicles.

The odds really look to be stacked against Toyota to my eyes. Not sure how I think this will play out.

When you compare the situation as a whole to that of battery electric vehicles, the benefits just don’t seem to be there. Without the benefits, why not just stick with what you know (gas-powered vehicles)?


Time To Come Clean About Hydrogen Fuel Cell Vehicles

Barcelona’s Bus Story Explains Why Battery-Electric Vehicles Are Growing Fast & Hydrogen Vehicles Not

Image Credit: Toyota

Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.


You May Also Like


Australian media is awash with news of companies transforming Toyota’s Land Cruisers and Hilux into electric utes. One must ask, is Toyota blind to...


I know it sounds ridiculous that the EV-only startup Tesla could sell more vehicles than giants like Ford, Toyota, and Chevrolet as soon as...

Clean Transport

Pickups dominates sales in many markets around the world. In the USA, the Ford F-150 has been the best-selling truck for 46 consecutive years...


Throughout 2022, researchers, staff, and leadership at the U.S. Department of Energy’s (DOE’s) National Renewable Energy Laboratory (NREL) worked together with collaborators and partners...

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.