The cost of purchasing a Tesla Model S in the European market is likely to rise in the near-future, based on recent comments made by Elon Musk during an investors conference call.
The starting price for a Model S in the European market was originally higher than in the American one anyway, but that higher price was slashed sometime relatively soon afterward, so the price rise would really just be, more-or-less, a return to the original price.
The price raise isn’t likely to be a major one though, according to Musk:
We’re probably going to have to adjust the price of our car in euros upwards because there has been a 7% change in the exchange rates of the euro versus the dollar. So we’ll periodically have to make pricing adjustments if the exchange rate band gets too wide. I would certainly encourage anyone in Europe to purchase their car soon because we probably will have to make an adjustment there.
No surprise there. The dollar has been on a surge as of late — complicating things for exporters in America, but extending the purchasing power of the dollar in foreign markets as well. We’ve reported on Model S price changes in Europe in the past, which reportedly came because of changes in the exchange rate as well.
That’s just one of the many factors that play into complicating the sales of products in foreign markets, of course. And one of the factors that should, theoretically anyways, give Europe-based manufacturers — BMW, Renault, etc — an advantage over companies like Tesla or Nissan on European soil. Whether or not that possible advantage factors in to the broader situation enough to make much of a difference is of course a different matter.
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