Connect with us

Hi, what are you looking for?

CleanTechnica

Cars

Tesla Selling Model S On China’s Alibaba

ali-baba-logo-4If you live in China and want a Tesla Model S, it just got even easier. The electric vehicle pioneer is now taking online orders via the Alibaba online shopping site, according to recent reports.

The move puts Tesla in the company of General Motors and Volkswagen AG — both of which recently began selling through the online retail giant.

In order to secure one of Tesla’s luxury electric vehicles via Alibaba, you will need to put down a significant deposit (50,000-yuan/$8,200). So, it’s not “too easy.” Convenient though, for sure.

Commenting on the move, Tesla spokeswoman Peggy Yang stated: “Tmall offers us an opportunity to reach out to general customers.”

The move follows pretty closely on Tesla’s entrance to the Chinese market — which occurred just back in April. Given that the Chinese market is the largest automobile market in the world (and on its way to becoming the largest electric car market in the world), Tesla’s move towards the well-established Alibaba represents the company’s desire to grow sales there as fast as possible.

“We know that it’s a big, big challenge for all car manufacturers to penetrate into the huge mainland,” explained Klaus Paur, London-based global head of automotive at researcher Ipsos, in an interview with Bloomberg. “This plays perfectly into their strategy. Tesla came into the market doing things differently.”


 

Bloomberg provides a bit more information:

A total of 18 pre-configured cars are being offered through the marketplace, meaning consumers can’t choose their trim and other features.

Besides Tesla, Buick, Chevrolet, Geely Automobile Holdings Ltd. and Shanghai Volkswagen also have official sites on Tmall.com. Chevrolet sold 245 cars through the online mall this month, according to its website on the marketplace.

General Motors, which owns the Buick and Chevrolet brands, in August introduced an online Chevrolet dealership platform linking its dealers with Chinese consumers. About 200 distributors are expected to participate in the service by the end of the year, with plans to offer used-car sales and three dimensional vehicle configuration through the platform, the automaker said.

Daimler AG offered 666 units of its two-door Smart car on Sina Corp.’s Twitter-like Weibo service in January 2013.

The strategy certainly seems to make sense from Tesla’s perspective — with such a huge potential market there, why wait for your infrastructure to get built-up first? Chinese consumers seem even more willing than American consumers to buy online, so why not take advantage of that?

While it remains to be seen how effective this approach is, you can at least take it as a good sign (as far as the Chinese market goes) that there aren’t going to be any bills like the one just signed in Michigan passed into law over there.

More Tesla news.

Tesla Motors website.

Image Credit: Tesla Motors

 
Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 

Don't want to miss a cleantech story? Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
 

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Advertisement
 
Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

Comments

You May Also Like

Clean Transport

It’s been a long wait since we very enthusiastically discovered all of the amazing features and specs of the Tesla Semi when it was...

Autonomous Vehicles

When it comes to irresponsible use of systems like Autopilot, FSD Beta, Super Cruise, or Blue Cruise, there tends to be a lot of...

Cars

September 2022 saw plugin electric vehicles take 24.2% share of the French auto market, up from 21.5% year on year. Full electrics grew share...

Cars

New Zealand’s aggressive bonus malus approach has enabled a fully electric vehicle (BEV), the Tesla Model Y, to become the top selling car in...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.