Connect with us

Hi, what are you looking for?

CleanTechnica

Cars

Clever Way To Advertise A Nissan LEAF

Enviable Leaf MarketingWhat’s one of the best ways to advertise a Nissan LEAF to owners of gas-powered vehicles?

Tell them how much less it would cost them to get around if they had one.

Sounds a bit obvious, I guess — and most everything in the world depends primarily on good execution, not on ideas — but, still, nice to see it put into action. That’s exactly what Nissan has done with its rather clever new advertising approach whereby users of MapQuest are shown the estimated fuel cost savings that would be had if they were driving a LEAF.

As said before — simple and obvious, but seems like a very effective approach.

The question is: who still uses MapQuest?

h/t GM-Volt Forum user VoltenRock

Image Credit: Screen Capture via VoltenRock

 

 
Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
 

Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Former Tesla Battery Expert Leading Lyten Into New Lithium-Sulfur Battery Era — Podcast:



I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
If you like what we do and want to support us, please chip in a bit monthly via PayPal or Patreon to help our team do what we do! Thank you!
Advertisement
 
Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

Comments

You May Also Like

Cars

Plugin electric vehicles saw strong year on year growth in market share in Sweden, taking 61.9% of the market, from 47.5% in May 2022....

Cars

Growth continued for the Norwegian plugin EV market in May 2023, as combined plugin share hit almost 90%, up from 85% a year ago....

Cars

The Nissan ARIYA is the tip of the spear in Nissan’s second big push into electric vehicles. It follows behind the Nissan LEAF which...

Cars

The German auto market saw plugin electric vehicles take 20.5% share in April, significantly down from 24.3% year on year. Full electrics, however, saw...

Copyright © 2023 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.