What’s one of the best ways to advertise a Nissan LEAF to owners of gas-powered vehicles?
Tell them how much less it would cost them to get around if they had one.
Sounds a bit obvious, I guess — and most everything in the world depends primarily on good execution, not on ideas — but, still, nice to see it put into action. That’s exactly what Nissan has done with its rather clever new advertising approach whereby users of MapQuest are shown the estimated fuel cost savings that would be had if they were driving a LEAF.
As said before — simple and obvious, but seems like a very effective approach.
The question is: who still uses MapQuest?
h/t GM-Volt Forum user VoltenRock
Image Credit: Screen Capture via VoltenRock
Sign up for daily news updates from CleanTechnica on email. Or follow us on Google News!
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.
Former Tesla Battery Expert Leading Lyten Into New Lithium-Sulfur Battery Era — Podcast:
I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...