Clever Way To Advertise A Nissan LEAF

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Enviable Leaf MarketingWhat’s one of the best ways to advertise a Nissan LEAF to owners of gas-powered vehicles?

Tell them how much less it would cost them to get around if they had one.

Sounds a bit obvious, I guess — and most everything in the world depends primarily on good execution, not on ideas — but, still, nice to see it put into action. That’s exactly what Nissan has done with its rather clever new advertising approach whereby users of MapQuest are shown the estimated fuel cost savings that would be had if they were driving a LEAF.

As said before — simple and obvious, but seems like a very effective approach.

The question is: who still uses MapQuest?

h/t GM-Volt Forum user VoltenRock

Image Credit: Screen Capture via VoltenRock


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James Ayre

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

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