Connect with us

Hi, what are you looking for?

CleanTechnica

Cars

Clever Way To Advertise A Nissan LEAF

Enviable Leaf MarketingWhat’s one of the best ways to advertise a Nissan LEAF to owners of gas-powered vehicles?

Tell them how much less it would cost them to get around if they had one.

Sounds a bit obvious, I guess — and most everything in the world depends primarily on good execution, not on ideas — but, still, nice to see it put into action. That’s exactly what Nissan has done with its rather clever new advertising approach whereby users of MapQuest are shown the estimated fuel cost savings that would be had if they were driving a LEAF.

As said before — simple and obvious, but seems like a very effective approach.

The question is: who still uses MapQuest?

h/t GM-Volt Forum user VoltenRock

Image Credit: Screen Capture via VoltenRock

 

 
 
Appreciate CleanTechnica’s originality and cleantech news coverage? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Advertisement
 
Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

Comments

You May Also Like

Cars

In June 2022 Sweden’s plugin electric vehicles took 55.1% market share, up from 49.4% YoY. BEVs grew share by over 31% YoY, whilst PHEVs...

Cars

Chris Ramsey, who will drive a Nissan Ariya E-4ORCE from the North Pole to the South Pole in March 2023, recently sat down with...

Aviation

A homebuilt electric plane, the Rolls-Royce goal of leading the electric aviation market, hydrogen infrastructure for airports, and more electric aviation news is just...

Bicycles

Chris Ramsey will drive a Nissan Ariya E-4ORCE from the North Pole to the South Pole in March 2023. He sat with me for...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.