Connect with us

Hi, what are you looking for?

CleanTechnica

Cars

Volkswagen Using William Shatner & Spock To Promote New e-Golf & XL1

e-Golf

What’s the best way to promote your newest EV? If you’re Volkswagen, then I guess that you would have answered: By hiring William Shatner and Leonard Nimoy to hawk it for you.

Via a new commercial of course, not just by the side of a busy road.

Because that’s apparently exactly what Volkswagen has done, using the well-known actors to portray their most famous characters (from Star Trek) in a new TV advert for the VW e-Golf (which, btw, CleanTechnica was invited to test drive at the first test drive event in the US).

While this ad is in German, it’s still a bit funny to watch for English speakers. Hard to say of course how much it actually helps sales (if at all), but oh well I guess. Most advertising always comes across as a bit on the stupid side, yet it does still seem to work, doesn’t it?

http://youtube.com/watch?v=g5hgt0xrSbo


 

Yep, that was the very limited in supply VW XL1 Spock was driving at the end.

A reminder here — the Volkswagen e-Golf EV is currently set to debut in the US less than a month from now, in November. With a starting price of $35,445, it is a fair bit above its strongest competition, the Nissan LEAF, but perhaps it will appeal to some people who don’t like the LEAF for some reason or another.

Regarding the commercial, Chris DeMorro adds:

“Shatner it seems is a big fan of the XL1, and he is one of the few with pockets deep enough to afford it, and he is actually a pretty good spokesman when you think about it. Electric and hybrid vehicles do have something of a spaceship quality to them, especially the Tesla Model S (an ‘Intergalactic SpaceBoat of Light and Wonder‘ as some put it) and mixing sci-fi icons with cutting edge cars is one way to drum up discussion of a new product.”

If you haven’t already done so, be sure to check out Chris’s review of the e-Golf, and our close-up video of the XL1:

 
Appreciate CleanTechnica’s originality? Consider becoming a CleanTechnica Member, Supporter, Technician, or Ambassador — or a patron on Patreon.
 
 

Advertisement
 
Have a tip for CleanTechnica, want to advertise, or want to suggest a guest for our CleanTech Talk podcast? Contact us here.

Written By

James Ayre's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy.

Comments

You May Also Like

Cars

3 plugin vehicles made it into the overall automotive top 10 in September!

Cars

The Tesla Model 3 was the 9th best selling car overall in France in September, and the Renault Zoe was 13th.

Cars

Sandy Munro and Cory Steuben, President of Munro & Associates, recently sat down on Munro Live to share their thoughts about Tesla’s recent event...

Cars

I just published a report highlighting the fact that Tesla’s US sales have been growing as the overall auto market has tanked, and I...

Copyright © 2021 CleanTechnica. The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by and do not necessarily represent the views of CleanTechnica, its owners, sponsors, affiliates, or subsidiaries.