What would you say to idea of a technology that can fill your home or office with abundant light, for little cost, without adding heat? Well you don’t actually have to imagine such a technology, it already exists.
Behold, EcoNation’s “LightCatcher” — a means of channeling intense light into your home or business without the addition of unwanted heat. While the technology itself is certainly quite interesting, there’s also an interesting business model accompanying it — think SolarCity’s solar leasing approach, but with the LightCatcher system.
http://www.youtube.com/watch?app=desktop&persist_app=1&v=ttBsIWY4Jow
Sustainnovate provides more:
It cuts energy use dramatically and saves energy. But perhaps more importantly, EcoNation cracks the nut that holds back so much logical investment in energy efficiency projects: it puts in the initial investment so that you don’t have to, saving you money from Day 1 and enticing you to adopt the sensical technology.
This business model isn’t completely new, of course. Solar leasing companies in the United States have broken open the rooftop solar energy doors using such a model. Approximately 80% of residential solar power installed in the United States is now installed via such a model. It doesn’t save customers more money — generally, it saves them less than other methods of financing the systems. However, it’s super easy, simple, and hard to turn down. Why would you not save money starting this month and going into infinity?
Those now considering purchasing the system but still on the fence may want to consider the fact that a number of high-profile companies/installations, such as Total, Kellogg’s, and the Schiphol Airport in The Netherlands, have already made deals with EcoNation.
With deals with companies like that already in the works it seems likely that interest/sales will grow substantially in the coming years.
I don't like paywalls. You don't like paywalls. Who likes paywalls? Here at CleanTechnica, we implemented a limited paywall for a while, but it always felt wrong — and it was always tough to decide what we should put behind there. In theory, your most exclusive and best content goes behind a paywall. But then fewer people read it! We just don't like paywalls, and so we've decided to ditch ours. Unfortunately, the media business is still a tough, cut-throat business with tiny margins. It's a never-ending Olympic challenge to stay above water or even perhaps — gasp — grow. So ...
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