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Clean Transport

Published on August 11th, 2014 | by Christopher DeMorro


Audi A3 e-tron Now Selling At Over 100 German Dealers

August 11th, 2014 by  


Though it has been many years in the making, the first plug-in hybrid from Audi, the A3 e-tron, has finally hit dealerships across Germany. With the Audi A3 e-tron now on sale at over 100 dealerships across the Fatherland, long pent-up demand for the plug-in hybrid can finally be met.

It’s easy to understand why so many people want to get behind the wheel of the plug-in Audi though. A 1.4 liter turbocharged gas engine is pair with an electric motor for a combined output of 204 horsepower, and a 8.8 kWh battery pack provides 31 miles of electric driving on the European cycle (which works out to about 20 miles in America). Though the starting price of $51,500 can be a little intimidating, the Audi A3 e-tron lands an estimated 156 MPG through the combined efficiencies of its electric motor and gas engine.

To help promote the A3 e-tron and support the dealerships selling them, Audi is offering dealerships a free fast-charging unit, feeding it with sustainably-sourced “Audi Energy” to give hybrid buyers a few extra bragging rights. The electricity comes from hydroelectric sources spread across Germany, Switzerland, and Austria, allowing A3 e-tron buyers to claim to be driving a truly green car.

The A3 e-tron is only the first of salvo of a plug-in car bonanza that will eventually see every car in Audi’s lineup offering a plug-in option. China is getting the larger A6 e-tron, and the all-electric R8 e-tron will be built on a per-buyer basis. There’s a lot riding on the success of the A3 e-tron, including the future of Audi’s electric car plans.

Let’s hope all that pent-up demand translates into big sales.

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About the Author

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or else, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.

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