Published on July 31st, 2014 | by James Ayre


BMW: i3 Blew Past Sales Goals

July 31st, 2014 by  

The BMW i3 surpassed the goals put forward for it by BMW for the first half of 2014, according to a recent statement from the high-end car manufacturer. In total, more than 5,000 of the designed-for-use-in-the-city EVs have been sold so far this year.

Of the total 5,396 vehicles sold, 1,241 were sold in June — with a substantial amount of those sales occurring in the European markets. The i3 was actually the top-selling plug-in vehicle during the first quarter of 2014 in Germany.

Image Credit: BMW

Image Credit: BMW

Sales have yet to pick up in the American market, but as the model only launched there in May — as opposed to back in November for the European market — perhaps sales will pick up notably over the coming months. Only 336 units sold in the US in May, and 358 in June.

The expectation is that the American market will eventually become the largest market for the i3, as per the BMW’s production chief (Harald Krueger). The company is aiming to manufacture around 20,000 units of the PHEV this year.

In addition to the success of the i3, BMW has been doing very well in general — which bodes well for the continued growth of the company’s EV division — as Car News Cafe notes:

Not only is BMW eager to remind you it is doing well, but that it also sold more than a million vehicles in the first half of 2014 for the first time ever. To be a little clearer, this includes the many brands under the company, such as MINI, Rolls-Royce and of course the amazing BMW Motorcycles.

The overall picture saw an increase of 6.9% over the same period last year to 954,501 cars. Sales in June reached an all-time high of a 4.8% delivery increase with a total of 193,342 vehicles sold that month.

With the general continued success of the company, it will be interesting to see what direction BMW takes with regard to further expansion into the EV market.

Check out our new 93-page EV report, based on over 2,000 surveys collected from EV drivers in 49 of 50 US states, 26 European countries, and 9 Canadian provinces.

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About the Author

's background is predominantly in geopolitics and history, but he has an obsessive interest in pretty much everything. After an early life spent in the Imperial Free City of Dortmund, James followed the river Ruhr to Cofbuokheim, where he attended the University of Astnide. And where he also briefly considered entering the coal mining business. He currently writes for a living, on a broad variety of subjects, ranging from science, to politics, to military history, to renewable energy. You can follow his work on Google+.

  • Thanks for the mention James!

  • Matt

    OK it looks like it is time for some editor review on many of the posters here. Head line “BMW-i3 blew past sales goals” so writting 101 say first paragraph would have the goal and the number sold. Instead we see a ~sold and no where in the story the goal. That is a score of 33-50% a fail on any scale. Maybe all the posters writing poor stories should be moved to a pending list, where the posts are reviewed before getting to the site. Yes they would be slower, and many would never make it. But at least the site quality might stop it drop which has been happening over the last year. The only explanation I can guess is people get paid to be the first poster or by number of posts so quality has low importance to them.

    • Jim Seko

      Who died and made you Mr. Grammar Policeman?

      • Bob_Wallace


        • Ben Helton

          Police Officer….

          • Bob_Wallace

            Police Human

          • Ben Helton

            Storm Trooper.

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