Published on June 20th, 2014 | by Christopher DeMorro
Video: This Is Why Elon Musk Hates Car Dealers
June 20th, 2014 by Christopher DeMorro
Elon Musk has launched an all-out campaign to change the way we buy new cars, and he’s done so because he says traditional car dealers have no incentive to sell electric vehicles. The man certainly has a point, and after watching this video, we’re convinced that most car dealers just don’t take electric vehicles seriously.
Bruce Chevrolet, like many car dealers, puts ads for its cars on YouTube, and the car in the video above is a Chevy Spark EV. It’s an electric car, 100%, and it has a single-speed transmission. In other words, it never, ever shifts. So why does the ad talk about a smooth-shifting automatic transmission? Why is there absolutely no mention that this is an electric car, with no engine, but rather a motor?
Why isn’t the Spark EV’s driving range mentioned, or its charging time, or the thousands of dollars in Federal and State tax incentives that it qualifies for? How about the fact that respected outlets like Consumer Reports actually prefer the EV version to the conventional, gas-powered Spark?
Because Bruce Chevrolet, like many traditional car dealers, probably doesn’t take EVs as seriously as they should. Instead of taking 5 minutes to put together a decent sales ad for this car, they just played canned audio that could fit literally any car on their lot over the ad. It’s lazy, it’s silly, and it certainly highlights what Elon Musk has been talking about; traditional car dealers aren’t putting in the effort necessary to sell EVs en masse.
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