Published on June 16th, 2014 | by Christopher DeMorro


Samsung Smart Bike Comes With Lasers! (VIDEO)

June 16th, 2014 by  

Originally published on Gas2.

Milan Design Week is where the Samsung Smart Bike has been unveiled, chock full of smartphone connectivity within its sleek design. With a frame built by bike artisan Giovanni Pelizzoli, the Samsung Smart Bike can even project its own bike lanes via laser beams.

The heart and soul of this sexy bike are the safety features, including the aforementioned laser beam bike lane. Samsung also built in a GPS and a rear-facing camera that projects the video on your Samsung smartphone. The Samsung Smart Bike even has built-in activist features, which lets you track your routes, and lets you tell local government officials which routes need to have bike lanes added.

The Samsung Smart Bike is also serving as the springboard for the Samsung Maestro Academy, which seeks to train a new generation of inspiration designers to come up with world-changing technology. This is just the tip of the iceberg though, as more features are set to be announced down the road. I like how Samsung led with laser beams. ALWAYS lead with laser beams. Everybody wants lasers; it’s like, the most futuristic thing I can think of, even though they’ve been around for decades at this point.

Laser beam bike? All I have to add…pew pew.

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About the Author

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or else, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.

  • David

    cool bike but i like the VanHawks Valour better

  • Doug

    Not an especially inspiring design – it looks cheap and poorly constructed. Samsung appears to be trying to sell a phone, not a bike

  • Laser bike lanes…. why!?

    • Benjamin Nead

      I think what we’re witnessing here, Joshua, is a bike industry grappling
      for a gimmick. Yes, the idea of “laser” bike lanes leaves me with more
      questions of usefulness than with real answers.

      One of the more interesting things I read recently was this entry on the Velo Orange blog . . .

      Velo Orange is a manufacturer and retailer of some nice bike accessories
      that caters to the commuter bike market, as well as offering their own
      line of bikes with similar aspirations. The blog article, written by Velo Orange’s owner, recounts his visit to a bicycling retailers convention and

      a somewhat alamist presentation he witnessed there regarding a shrinking bicycle retail market. The author expressed concerns for this trend in the article, but couldn’t nail a conclusion as to what, exactly, explained it all. The conundrum is that, if anything, other statistical information indicates that bicycling is now more popular than ever.

      Giving a possible answer to the discrepancy, several posters pointed out that there is high number of quality bicycles that have been purchased over the past couple decades by folks who have since parked in their carports and garages. Eventually, the original owners get tired of the clutter and, in more recent years (to the chagrin of print media classified ad services that charged a premium,) Craigslist has come to the rescue for free. Wanna buy a bike that originally cost around $1K for a fraction of that
      price? In most reasonably sized American cities, our (Craig’s)list of choices in only a few mouse clicks away.

      I purchased a Montague MX folding bike in a Craigslist transaction for $175 in late 2012. It was something that was bought new by the seller (probably for around $700 to $800) a few years earlier and barely ever rode. I couldn’t be happier with my purchase. I’ve customized it to my liking with a few aftermarket parts (including a couple, coincidentally enough, from Velo Orange) and put more miles on it in the first month I had it than the previous owner did in all the years he owned it.

      Bringing this back around to the topic at hand, I feel a sense of desperation from large bike manufacturers (and by extension, their franchise retailers) who have racks of $1500 bikes that fewer are buying, since there are so many equally nice used ones available for well under $500.

      Likewise, I’m puzzled that an e-bike manufacturer can take what basically amounts to an $800 bike with about another $800 of electronics added and then offers this $1600 package (I’m using retail numbers throughout here) for upwards to $4000 without even a twinge of irony.

      If and when we start to see all-in-one pop-on e-bike wheels, such as the Copenhagen Wheel and Flykly (I’ll drop the “if” part from the above sentence after these two entities actually begin shipping their pre-orders, as they have promised to do later this year,) we’ll almost certainly witness a
      minor e-bike revolution of sorts. The key, of course, is that are literally millions of existing used bicycles out there that will make perfect donor material. It’s also only a matter of time before we see a clever mass market manufacturer/retailer offer a decent but no-frills new e-bike package for around the thousand dollar mark , such as Ikea and others will hopefully do en masse . . .

      I’m not sure what the retail price is for the Samsung “smart” bike detailed
      in the above article (noting that acknowledging so-called intelligence
      for anything with two wheels nowadays is easily worth a thousand bucks
      or so on it’s own.) But,yes, I’m tending to think it might be just the latest iteration of a reasonable good bicycle with your basically good
      hub/battery/controller package and then presented with a hefty retail
      mark up. The laser bike lane thingy? Well, it’s got to have something to
      set it apart from the now-crowded pack.

      • Offgridmanpolktn

        I am going to agree with you one hundred percent and add a couple of more factors. The bike industry is never going to get the continued resales of new models the way the automotive does because there just isn’t the same obsolescence factor. Almost thirty years ago when doing some commuting and needing it for my job I invested 350 in a on/off road model with a chromium alloy frame for the light weight. And very glad that I did because when getting side swiped and partially run over by a retiree in a caddy though I ended up with a broken leg, new wheels and handle bar and the bike was good as new. And now that the e-bike tech has reached my sweet spot of 30+ miles of range and mph, it is the same frame that is being converted.
        It is just to easy for people to find a bike that can last for a lifetime, and no matter the new features like laser lanes or back up cameras can add these themselves. As an aside the lasers as shown in the video are pretty much useless as they only work in the dark, give me some of the new headlights like available on the new BMW for head and tail lights to make yourself very obvious to the cars day or night.
        So with the quality of product that the industry has been giving people for years that is so readily upgradeable and resaleable there is going to be a limit to the number of new sales.
        The one other new factor not yet mentioned is the share programs that seem to be becoming popular in so many cities. Because while these might provide somewhat of a surge in the market while being instituted, will not need all new models every 3-5 years the way cars do. If they get a quality product to start with it will make a lot more financial sense to replace seats, wheels, and accessories and who knows how long it might be possible to keep these in use.

        • Benjamin Nead

          Yes. 100% back to you, Offgridmanpolktn. A good bike will last for decades and there isn’t a lot of obsolesce factor built in. The next year’s model changes are usually dictated more by minor fashion trends than any major engineering innovation.

          The framesets on most mid price range bikes ($400 to $700 new retail) are usually the same quality as ones found on more expensive examples in the same product line. The variances in quality often comes down the bolt-on components. The do-it-yourselfer can often perform much on their own basic maintenance and parts swapping with just a few specialty tools and a common set of metric hex wrenches.

          I don’t do a lot of night riding but, once in a while, I have to commute home from work in the dark. This is the headlight I use and I’m very happy with it . . .

          The high power light mode on this unit is overkill for typical city riding, so I click the button once more after turning on to get it to the lower light setting. The neat thing is that I’m now just one button click away from the high power strobe setting. On more than one occasion, this strobe has prevented cars from hitting me.

          Hear’s the tail light I use, which I’m also very happy with . . .

          LED and lithium battery technology has been a boon to good bicycle lighting in recent years. Much like e-bike stuff, the early examples of modern day bike lighting was expensive. But this gives me some optimism that the expensive hub motors and controllers will become more reasonably priced over time and that the entry level stuff will also see a rise in quality.

  • Benjamin Nead

    I would like a bicycle equipped with laser . . . one powerful enough that it can burn holes in the radiator cores of big SUVs that cut me off in traffic. Oh, the fun I could have with that gadget!

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