Published on June 2nd, 2014 | by Christopher DeMorro8
EV Drivers Don’t Miss Their Gas Guzzlers
June 2nd, 2014 by Christopher DeMorro
If electric cars really are as bad as some people would have you believe, then you’d expect early EV adopters to retreat back to their conventional gas guzzlers after a short while. But early data is proving just the opposite, with electric vehicle drivers showing the highest levels of customer satisfaction in the automotive market.
The data comes from Norman Hajjar, managing director at Recargo and a fellow who netted himself a fair bit of Internet fame by driving his Tesla Model S to all four corners of America. And while it’s no secret that the Tesla Model S is one of the best-reviewed and best-loved cars of the 21st century, it seems that EV owners as a whole remain enthusiastic with their electric cars.
A whopping 96.9% of current EV owners say they’d buy another electric car, with just 1.9% stating their desire to return to a normal, petrol-powered car.
Now obviously, there’s something to be said about the enthusiasm of any segment of early adopters, those who pay a premium price to be the first kid on the block with an iPod or a Nissan Leaf. There’s a big price gap between any Apple product and an electric car though, and if EVs really weren’t living up to customer expectations, you’d expect people to be ditching them in droves.
Instead though, another important metric called the Net Promoter Score (or NPS) shows that electric vehicles have far more proponents than detractors on the Internet. Tesla scored a 94.2 NPS, meaning that out of every 100 menions of Tesla, over 94 of them were positive. The highest traditional automaker was Subaru, with a NPS of 56.8, and no other automaker scored above 50.
But when you narrow down even to the contentious Chevy Volt, EV owners once again come out ahead, with the Volt getting a NPS of over 85. It seems early adopters have nothing but nice things to say about their abandonment of the combustion engine.